"Scientific research" Almanac

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  MODERN DIMENSIONS OF THE POLICIES AND STRATEGIES “ANTI-POVERTY” IN BULGARIA IN THE CONTEXT OF THE EUROPEAN SOCIAL MODEL

  Some fundamental problems underlined in the project are discussed. In so far as the volume allows, the basic theoretical and conceptual foundations of poverty its functions and types are affected. The focus is primarily on labor market flexibility, on economic activity and employment. The regions with the highest poverty in the country are ... Some fundamental problems underlined in the project are discussed. In so far as the volume allows, the basic theoretical and conceptual foundations of poverty its functions and types are affected. The focus is primarily on labor market flexibility, on economic activity and employment. The regions with the highest poverty in the country are justified. The most sought and implemented programs and measures for employment with the regions with the highest unemployment rates are disclosed. The emphasis is placed on their effectiveness. Based on the opinions of specialists dealing with the problems of areas with high level of poverty, some critical remarks about the effectiveness of their use are made. At the same time, policy problems of social assistance for poverty reduction are placed and processed. Programs for guaranteed minimum income and target energy assistance carried out to reduce poverty in the poorest regions are highlighted.

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  INVESTIGATION OF THE RELATION BETWEEN EXTERNAL COSTS AND ECOEFFICIENCY

  The development of reliable methodologies for assessing the harmful effects of production and consumption of goods and services on the environment is a major challenge to the scientific community. Along with the existing indicators, indexes and other measurement tools, in recent years relevant quantitative methods for evaluating these influences ... The development of reliable methodologies for assessing the harmful effects of production and consumption of goods and services on the environment is a major challenge to the scientific community. Along with the existing indicators, indexes and other measurement tools, in recent years relevant quantitative methods for evaluating these influences have become increasingly popular and much used. By increasing the reliability of these methods the topical question of how they are integrated into the assessment of eco-efficiency of goods and services has been put forward. The aim of this project is to offer a scheme using external environmental costs in the evaluation of eco-efficiency. For that purpose, after a detailed analysis of the results taken from various sources, this project offers the basic steps of the integrated circuit, as well as different approaches for assessing eco-efficiency at macro level, and the software used for this purpose and support systems for decision-making. Computations have been performed and concrete results have been obtained.

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  OPTIMIZING THE EFFECTIVENESS OF DIRECT MARKETING CAMPAIGNS USING DATA MINING

  In this article several data mining models, together with the conventional RFM model, are designed and applied for optimizing the effectiveness of direct marketing campaigns. Regardless of its popularity as a means for generating “optimal” target lists, RFM analysis is far from optimal solution. Applied on empirical data for one-year activities of ... In this article several data mining models, together with the conventional RFM model, are designed and applied for optimizing the effectiveness of direct marketing campaigns. Regardless of its popularity as a means for generating “optimal” target lists, RFM analysis is far from optimal solution. Applied on empirical data for one-year activities of an e-shop of electronic and home appliance technique, all data mining models surpass RFM model in predictive performance.