"Scientific research" Almanac

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  CORPORATE REPUTATION - A NEW TYPE OF COMPETITION WITHIN THE CONTEXT OF GLOBALIZATION

  For the last few years corporate reputation has become a key asset of each organization. In the modern global economy characterized by a highly competitive business environment, the sustainability of an appropriate image as well as the creation of a positive public perception in the long run turned into major competitive advantages. The accession ... For the last few years corporate reputation has become a key asset of each organization. In the modern global economy characterized by a highly competitive business environment, the sustainability of an appropriate image as well as the creation of a positive public perception in the long run turned into major competitive advantages. The accession of Bulgaria to the EU and the penetration of Bulgarian companies on the European markets forced our companies to direct their efforts to improve the importance of their intangible assets and in particular of their corporate reputation and identity. The research aimed to define the level of efforts made by the companies in this aspect and the degree of awareness of the need for a positive corporate image; to specify the problems and difficulties in this field faced by the Bulgarian managers. The results of the research show that the companies in Bulgaria are trying to acquire positive reputation and image but are still insufficiently aware of the importance of the intangible assets (including the corporate reputation which is not per-ceived as a key factor for corporate success and a condition for economic growth.)

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  MODERNIZATION AND FIRM COMPETITIVENESS – THEORETICAL AND PRACTICAL ASPECTS AND EFFECTS

  The quantitative and qualitative resources restraints create competition between business organizations. To be able to succeed in this competition the enterprises must incessantly enhance their competitiveness. One of the means for achievement higher and sustainable competitiveness is the modernization. In the presented research a main emphases is ... The quantitative and qualitative resources restraints create competition between business organizations. To be able to succeed in this competition the enterprises must incessantly enhance their competitiveness. One of the means for achievement higher and sustainable competitiveness is the modernization. In the presented research a main emphases is done on the problems of modernization and firm competitiveness of the cement production plants. On the basis of developed by our teem methodology we explore and measure the influence of the modernization on the competitiveness of the selected enterprises. As a result we have outlined some problems, formulated are conclusions and ideas (recommendations), which can be used for the cement production plants in their choice and realization of concrete competitive strategies.

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  THE ROLE OF LOCAL ADMINISTRATION FOR ENDOGENOUS DEVELOPMENT IN NORTH-WESTERN PLANNING REGION

  This survey is pointed to the evaluation of the present capacity of the local authorities to the process of endogenous development. In particular, the focus is on public administration in North-Western Planning Region and its attitudes towards and perceptions of the existing process and future prospects of community-based development. Our ... This survey is pointed to the evaluation of the present capacity of the local authorities to the process of endogenous development. In particular, the focus is on public administration in North-Western Planning Region and its attitudes towards and perceptions of the existing process and future prospects of community-based development. Our research shows a significant reticence of region authorities on implementtation of endogenous development concept. Despite ongoing development activity in the regional policy, the respondents would seem to be in rather chaotic phase of search where local problems have been identified and some ideas of development have been generated, but strategic solutions have not. In addition, local authorities would seem to seek for short-term results, while national government expects to create a long-term strategic planning in the locality. For effective endogenous development it is crucial to consolidate the local administration, to set up strong institutional nets to serve a community, to embrace leadership and participation in local dialog, to stimulate the interchange of ideas and information, particularly in ways which extend to the broader population, to strengthen interregional cooperation and so on. Social entrepreneurship required to use existing resources effectively and creatively to influence the planning level strategically administered.