"Scientific research" Almanac

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  CORPORATE REPUTATION - A NEW TYPE OF COMPETITION WITHIN THE CONTEXT OF GLOBALIZATION

  For the last few years corporate reputation has become a key asset of each organization. In the modern global economy characterized by a highly competitive business environment, the sustainability of an appropriate image as well as the creation of a positive public perception in the long run turned into major competitive advantages. The accession ... For the last few years corporate reputation has become a key asset of each organization. In the modern global economy characterized by a highly competitive business environment, the sustainability of an appropriate image as well as the creation of a positive public perception in the long run turned into major competitive advantages. The accession of Bulgaria to the EU and the penetration of Bulgarian companies on the European markets forced our companies to direct their efforts to improve the importance of their intangible assets and in particular of their corporate reputation and identity. The research aimed to define the level of efforts made by the companies in this aspect and the degree of awareness of the need for a positive corporate image; to specify the problems and difficulties in this field faced by the Bulgarian managers. The results of the research show that the companies in Bulgaria are trying to acquire positive reputation and image but are still insufficiently aware of the importance of the intangible assets (including the corporate reputation which is not per-ceived as a key factor for corporate success and a condition for economic growth.)

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  DEVELOPMENT AND COMPETITIVENESS OF RETAIL CHAINS IN BULGARIA

  The development of commercial chains in Bulgaria was caused by the benefits they provide to customers. In the last two - three years there is strong interest of foreign retail chains to the Bulgarian market. National chains, in turn, expand its network of stores in various cities throughout the country, and some of them even think of expansion ... The development of commercial chains in Bulgaria was caused by the benefits they provide to customers. In the last two - three years there is strong interest of foreign retail chains to the Bulgarian market. National chains, in turn, expand its network of stores in various cities throughout the country, and some of them even think of expansion abroad. The survival and the development of the commercial chains in a market with strong competition is connected with the identification and the use of sources of competition advantages as well as the permanent evaluation and analysis of their competitiveness – a subject of research in this work. Based on this conclusions are drawn and recommendations are made for increasing the competitiveness of the commercial chains.

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  EVALUATION OPPORTUNITIES FOR THE DEVELOPMENT OF TOURISM CONSERNING INTERMEDIARY ENTERPRISES

  This research presents the current problems and opportunities for the development of tourism in Bulgaria concerning intermediary enterprises. The information used for the realization of this project was gathered from the Tourism Agency official registers, statistic data from the National Statistic Institute, expert viewpoints and an inquiry form, ... This research presents the current problems and opportunities for the development of tourism in Bulgaria concerning intermediary enterprises. The information used for the realization of this project was gathered from the Tourism Agency official registers, statistic data from the National Statistic Institute, expert viewpoints and an inquiry form, supplemented with an interview. Data from the empirical study have been analyzed in the light of contribution to the objects of the research towards quantitative and qualitative development in this sector which is such a priority for our country. On the grounds of the fulfilled analysis generalized conclusions have been drawn, connected with the possibilities for the improvement of the intermediary work, which will in a larger degree make organizing tourist travels easier. What’s more, this will essentially contribute to the complete use of tourist superstructure and will increase the common tourism efficiency, as a whole.