"Scientific research" Almanac

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  THE PROCESS OF INVESTMENT IN INNOVATIONS OF THE COMPANIES IN THE COSMETICS SECTOR

  The paper reviews the main characteristics of the innovation activities of Bulgarian companies operating in the cosmetics sector. Based on the existing competences related to the implementation of investment projects within the innovation corporate activities the authors propose a methodology outlining the principle project management iterations. ... The paper reviews the main characteristics of the innovation activities of Bulgarian companies operating in the cosmetics sector. Based on the existing competences related to the implementation of investment projects within the innovation corporate activities the authors propose a methodology outlining the principle project management iterations. It is intended to improve both the efficiency and the quality of the projects implemented in this sector as well as to improve the overall competitiveness in it.

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  IMPROVEMENT METHODS IN THE SPHERE OF EDUCATION IN BUSINESS ANALYSIS UNDER THE CONDITIONS OF NEW REALITIES

  The reaching of European standards of education and convertibility of the educational product are quite serious arguments for the search of opportunities for improving education. The approaches for structuring the analysis, as well as its modern trends are examined with reference to the new realities. The information sources are evaluated ... The reaching of European standards of education and convertibility of the educational product are quite serious arguments for the search of opportunities for improving education. The approaches for structuring the analysis, as well as its modern trends are examined with reference to the new realities. The information sources are evaluated critically and ideas are offered for the analytical activity organization. The modern trends in the educational process are outlined and their applicability is emphasized in the teaching of business analysis students and practice specialists (managers, accountants, auditors, etc). The emphasis is on multimedia presentation of lectures and the use of innovative visual aids. Approved practices are presented which have proved their importance for stimulating the self-dependent work of the students.

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  USING DATA MINING PREDICTIVE MODELS AND ALGORITHMS FOR STUDENT RELATIONSHIP MANAGEMENT IN HIGHER EDUCATION

  The goal of all higher educational institutions is quality assurance in education. One way to reach this goal is by improving the decision-making procedures on the basis of predictive models that give knowledge and understanding of the various administrative and educational processes. Usually this meaningful knowledge is hidden among the ... The goal of all higher educational institutions is quality assurance in education. One way to reach this goal is by improving the decision-making procedures on the basis of predictive models that give knowledge and understanding of the various administrative and educational processes. Usually this meaningful knowledge is hidden among the educational database. The current research is focused on the examination of the possibilities to adapt the industrial data mining technology to customer relationship management and administration in higher education. Based on data mining predictive algorithms, a model for analytical student relationship management is designed and implemented in real world higher educational institution (Tsenov Academy of Economics).