"Scientific research" Almanac

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  IMPROVEMENT METHODS IN THE SPHERE OF EDUCATION IN BUSINESS ANALYSIS UNDER THE CONDITIONS OF NEW REALITIES

  The reaching of European standards of education and convertibility of the educational product are quite serious arguments for the search of opportunities for improving education. The approaches for structuring the analysis, as well as its modern trends are examined with reference to the new realities. The information sources are evaluated ... The reaching of European standards of education and convertibility of the educational product are quite serious arguments for the search of opportunities for improving education. The approaches for structuring the analysis, as well as its modern trends are examined with reference to the new realities. The information sources are evaluated critically and ideas are offered for the analytical activity organization. The modern trends in the educational process are outlined and their applicability is emphasized in the teaching of business analysis students and practice specialists (managers, accountants, auditors, etc). The emphasis is on multimedia presentation of lectures and the use of innovative visual aids. Approved practices are presented which have proved their importance for stimulating the self-dependent work of the students.

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  DEVELOPMENT AND APPLICATION OF STRATEGIES FOR CUSTOMER RELATIONSHIP MANAGEMENT(CRM)

  The application of the strategies for management of relationships with customers gives a possibility for the enterprises to increase their incomes through: realising of products and servies on the market, that correspond to the consumption needs of the customers; improvement of service and working with customers; optimizing the process of ... The application of the strategies for management of relationships with customers gives a possibility for the enterprises to increase their incomes through: realising of products and servies on the market, that correspond to the consumption needs of the customers; improvement of service and working with customers; optimizing the process of negotiating with the customers; keeping existing and attracting of new customers; more effective realization of the enterprise products. The basic goal of the work is on the ground of the leasing theoretical concepts and research of the practice existing in our country to genreate ideas for giving assistance to Bulgarian enterprises in their ambition to implement new methods and approaches to keep the present key customers, as to suggest other approaches for working to attract new customers, which will broaden the marketing presence with (marketing share) and to increase competetiveness of the business.

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  USING DATA MINING PREDICTIVE MODELS AND ALGORITHMS FOR STUDENT RELATIONSHIP MANAGEMENT IN HIGHER EDUCATION

  The goal of all higher educational institutions is quality assurance in education. One way to reach this goal is by improving the decision-making procedures on the basis of predictive models that give knowledge and understanding of the various administrative and educational processes. Usually this meaningful knowledge is hidden among the ... The goal of all higher educational institutions is quality assurance in education. One way to reach this goal is by improving the decision-making procedures on the basis of predictive models that give knowledge and understanding of the various administrative and educational processes. Usually this meaningful knowledge is hidden among the educational database. The current research is focused on the examination of the possibilities to adapt the industrial data mining technology to customer relationship management and administration in higher education. Based on data mining predictive algorithms, a model for analytical student relationship management is designed and implemented in real world higher educational institution (Tsenov Academy of Economics).