"Scientific research" Almanac

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  THE PROCESS OF INVESTMENT IN INNOVATIONS OF THE COMPANIES IN THE COSMETICS SECTOR

  The paper reviews the main characteristics of the innovation activities of Bulgarian companies operating in the cosmetics sector. Based on the existing competences related to the implementation of investment projects within the innovation corporate activities the authors propose a methodology outlining the principle project management iterations. ... The paper reviews the main characteristics of the innovation activities of Bulgarian companies operating in the cosmetics sector. Based on the existing competences related to the implementation of investment projects within the innovation corporate activities the authors propose a methodology outlining the principle project management iterations. It is intended to improve both the efficiency and the quality of the projects implemented in this sector as well as to improve the overall competitiveness in it.

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  IDENTIFYING THE FACTORS WHICH INFLUENCE THE FISCAL CAPACITY OF THE BULGARIAN MUNICIPALITIES

  The aim of study is to reveal the current status of the reforms in Bulgaria as well to define the factors influencing the financial capacities of the Bulgarian municipalities. This will consequently define the capacity of the local self-government to provide adequate public services in the new economic environment. To these ends the study employs ... The aim of study is to reveal the current status of the reforms in Bulgaria as well to define the factors influencing the financial capacities of the Bulgarian municipalities. This will consequently define the capacity of the local self-government to provide adequate public services in the new economic environment. To these ends the study employs various scientific methods and approaches: the comparative method, the observational method, the descriptive method, the regression-correlative approach. The main research thesis is related to studying the factors whose adequate control is a prerequisite for optimization of the quality and quantity of the local public services. The following results are outlined in the theoretical and empirical research in the study: defines the importance, types and specific traits of decentralization as a managerial concept. It also clarifies the distinction between financial and fiscal decentralization, analyzes the local government reforms and identifies the factors influencing the municipal revenue from business activities and fees. The topical nature of the study arises from the growing importance of the local government. The collabo-ration between the central and the local government is essential for the municipalities in the Republic of Bulgaria. In this context a proper decentralization policy would be a significant factor for the optimization of the financial decision-making in the public sector.

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  DEVELOPMENT AND APPLICATION OF STRATEGIES FOR CUSTOMER RELATIONSHIP MANAGEMENT(CRM)

  The application of the strategies for management of relationships with customers gives a possibility for the enterprises to increase their incomes through: realising of products and servies on the market, that correspond to the consumption needs of the customers; improvement of service and working with customers; optimizing the process of ... The application of the strategies for management of relationships with customers gives a possibility for the enterprises to increase their incomes through: realising of products and servies on the market, that correspond to the consumption needs of the customers; improvement of service and working with customers; optimizing the process of negotiating with the customers; keeping existing and attracting of new customers; more effective realization of the enterprise products. The basic goal of the work is on the ground of the leasing theoretical concepts and research of the practice existing in our country to genreate ideas for giving assistance to Bulgarian enterprises in their ambition to implement new methods and approaches to keep the present key customers, as to suggest other approaches for working to attract new customers, which will broaden the marketing presence with (marketing share) and to increase competetiveness of the business.