"Scientific research" Almanac

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  CONTEMPORARY ASPECTS OF THE BANK ACCOUNTING POLICY

  The banks are basic element of the banks system with a basic object of activity financial intermediary and money business. They mobilize and transform into active capital significant part of the money resources of the Economy, they do the payments between companies and population also they realize various credit, investment and other operations. ... The banks are basic element of the banks system with a basic object of activity financial intermediary and money business. They mobilize and transform into active capital significant part of the money resources of the Economy, they do the payments between companies and population also they realize various credit, investment and other operations. In such a way the banks permit to set in motion the savings sourced from the lack of correspondence in the goods and money movements, to settle down timely and without losses the relations between the enterprises in the country and these from abroad. The banks are a strong factor in the realization of the financial policy of the country. Due to the close relations with the regulatory organs and the Government, and also with the Instructions applied, the banks play basic role in supporting of the public trust into the money system. Due to this reason there is a considerable interest to the successfully functioning of the banks, especially what concerns their liquidity and solvency. The role of the Accounting and the Accounting policy in this process are very important. They will be object of this research.

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  THE PROCESS OF INVESTMENT IN INNOVATIONS OF THE COMPANIES IN THE COSMETICS SECTOR

  The paper reviews the main characteristics of the innovation activities of Bulgarian companies operating in the cosmetics sector. Based on the existing competences related to the implementation of investment projects within the innovation corporate activities the authors propose a methodology outlining the principle project management iterations. ... The paper reviews the main characteristics of the innovation activities of Bulgarian companies operating in the cosmetics sector. Based on the existing competences related to the implementation of investment projects within the innovation corporate activities the authors propose a methodology outlining the principle project management iterations. It is intended to improve both the efficiency and the quality of the projects implemented in this sector as well as to improve the overall competitiveness in it.

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  DEVELOPMENT AND APPLICATION OF STRATEGIES FOR CUSTOMER RELATIONSHIP MANAGEMENT(CRM)

  The application of the strategies for management of relationships with customers gives a possibility for the enterprises to increase their incomes through: realising of products and servies on the market, that correspond to the consumption needs of the customers; improvement of service and working with customers; optimizing the process of ... The application of the strategies for management of relationships with customers gives a possibility for the enterprises to increase their incomes through: realising of products and servies on the market, that correspond to the consumption needs of the customers; improvement of service and working with customers; optimizing the process of negotiating with the customers; keeping existing and attracting of new customers; more effective realization of the enterprise products. The basic goal of the work is on the ground of the leasing theoretical concepts and research of the practice existing in our country to genreate ideas for giving assistance to Bulgarian enterprises in their ambition to implement new methods and approaches to keep the present key customers, as to suggest other approaches for working to attract new customers, which will broaden the marketing presence with (marketing share) and to increase competetiveness of the business.