"Scientific research" Almanac

More titles

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  DEVELOPMENT AND APPLICATION OF STRATEGIES FOR CUSTOMER RELATIONSHIP MANAGEMENT(CRM)

  The application of the strategies for management of relationships with customers gives a possibility for the enterprises to increase their incomes through: realising of products and servies on the market, that correspond to the consumption needs of the customers; improvement of service and working with customers; optimizing the process of ... The application of the strategies for management of relationships with customers gives a possibility for the enterprises to increase their incomes through: realising of products and servies on the market, that correspond to the consumption needs of the customers; improvement of service and working with customers; optimizing the process of negotiating with the customers; keeping existing and attracting of new customers; more effective realization of the enterprise products. The basic goal of the work is on the ground of the leasing theoretical concepts and research of the practice existing in our country to genreate ideas for giving assistance to Bulgarian enterprises in their ambition to implement new methods and approaches to keep the present key customers, as to suggest other approaches for working to attract new customers, which will broaden the marketing presence with (marketing share) and to increase competetiveness of the business.

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  IMPROVEMENT METHODS IN THE SPHERE OF EDUCATION IN BUSINESS ANALYSIS UNDER THE CONDITIONS OF NEW REALITIES

  The reaching of European standards of education and convertibility of the educational product are quite serious arguments for the search of opportunities for improving education. The approaches for structuring the analysis, as well as its modern trends are examined with reference to the new realities. The information sources are evaluated ... The reaching of European standards of education and convertibility of the educational product are quite serious arguments for the search of opportunities for improving education. The approaches for structuring the analysis, as well as its modern trends are examined with reference to the new realities. The information sources are evaluated critically and ideas are offered for the analytical activity organization. The modern trends in the educational process are outlined and their applicability is emphasized in the teaching of business analysis students and practice specialists (managers, accountants, auditors, etc). The emphasis is on multimedia presentation of lectures and the use of innovative visual aids. Approved practices are presented which have proved their importance for stimulating the self-dependent work of the students.

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  THE INNOVATION ACTIVITY OF THE INDUSTRIAL ENTERPRISES THROUGH APPLICATION OF CLUSTER MODEL

  The research titled “Increasing of the innovation activation activity of the industrial enterprises through application of cluster model” is directed to the ongoing in Bulgaria processes in formation and development of groupings of related industrial enterprises in agglomerations and innovation activities carried out in them. It is focused ... The research titled “Increasing of the innovation activation activity of the industrial enterprises through application of cluster model” is directed to the ongoing in Bulgaria processes in formation and development of groupings of related industrial enterprises in agglomerations and innovation activities carried out in them. It is focused on: Investigating theoretical and methodological issues. Researching some of the substantial economic processes in the context of European future of Bulgaria related to the current project. Outlining specific problems with a major degree of novelty to researchers as well as to the policy-makers and entrepreneurs in Bulgaria. Formulating some recommendations to increase the innovation activities of the industrial enterprises through application of cluster model.