"Scientific research" Almanac

More titles

• 

  EFFECTS OF EU ENVIROMENTAL REGULATIONS ON THE INTERNATIONAL COMPETITIVENESS OF BULGARIA’S CHEMICAL INDUSTRY ENTERPRISES

  The actuality of the study stems from the presence of a limited number of in-depth studies focusing on the effects of the regulations on the international competitiveness of the companies in chemical industry. The aim of this study is to analyze the effects of European policy in the field of environmental protection on the international ... The actuality of the study stems from the presence of a limited number of in-depth studies focusing on the effects of the regulations on the international competitiveness of the companies in chemical industry. The aim of this study is to analyze the effects of European policy in the field of environmental protection on the international competitiveness of chemical enterprises in Bulgaria. In order to achieve this goal, the following tasks have been outlined: 1. A theoretical study of the European Union's policy on environmental protection; 2. A theoretical study of the literature covering the impact of environmental regulations on the international competitiveness of companies; 3. Developing an online survey and popularizing the results of the survey; 4. Conducting a survey among the chemical companies in Bulgaria. The main research thesis can be defined as follows: compliance with the three types of regulations, which are examined in this article in the field of environmental protection of the European Union, has a negative impact on the economic development of chemical enterprises in terms of their revenues, costs and international competitiveness. The main conclusion of this study confirms the research thesis that the European Union's regulations have a negative impact on firms in terms of their costs and international competitiveness.

• 

  LEADERSHIP DEVELOPMENT TOWARDS THE ACHIEVEMENT OF THE OBJECTIVES FOR SUSTAINABLE DEVELOPMENT PURPOSES

  Sustainable development and production, economic growth, employment, infrastructure, sustainable management of natural resources, climate changes, etc., are all issues that require solutions and actions which can be achieved under the management of responsible young leaders. The objective of the project is to examine the possibilities for ... Sustainable development and production, economic growth, employment, infrastructure, sustainable management of natural resources, climate changes, etc., are all issues that require solutions and actions which can be achieved under the management of responsible young leaders. The objective of the project is to examine the possibilities for developing leadership skills in the achievement of the seventeen Objectives for sustainable development and providing opportunities for: their application in Bulgaria; the improvement of learning content; developing knowledge and skills for leadership and socially responsible management of young people. The tasks are related mostly to a comparative analysis of international and national initiatives, strategic documents, curricula, and good practices for the preparation of leaders who take responsibility for the future, and the formulation of recommendations to the stakeholders for the good world practices that we apply in order to implement them in curricula corresponding to the knowledge required for the preparation of responsible leaders for the realization of the Objectives. The subject of research of this project is the presence/absence of leaders for achieving the Objectives for sustainable development as a result of the training in the fields of Economics and Administration and Management, in the conditions of increasing economic, social, environmental and managerial challenges faced by education and business. The scope of the research is models for preparation of leaders, including knowledge, skills and competences for achieving the Objectives for sustainable development. The leading thesis is that responsible young leaders are a key factor for the achievement of the Objectives for sustainable development horizon 2030. The main conclusions of the research are that the preparation of leaders favours the achievement of the Objectives for sustainable development. The results of the research show that well-prepared and trained leaders are a major factor for the achievement of the goals.

• 

  IMPACT OF CONSUMER PROMOTIONS ON CUSTOMER-BASED BRAND EQUITY

  The present research paper outlines the effects of consumer promotions. Its subject is the type and frequency of effects of consumer promotions on customer-based brand equity dimensions. The leading role of consumer promotions within the communication mix, both nationally and globally, along with the lack of unambiguous evidence about their effect ... The present research paper outlines the effects of consumer promotions. Its subject is the type and frequency of effects of consumer promotions on customer-based brand equity dimensions. The leading role of consumer promotions within the communication mix, both nationally and globally, along with the lack of unambiguous evidence about their effect on brand equity as a top intangible asset, underlie the motivation of the current research. The present work aims to confirm the research thesis that consumer promotions can generate both positive and negative effects on customer-based brand equity depending on their type and frequency. The negative effects of monetary promotions, the positive effects of non-monetary promotions and promotions frequency on perceived quality and brand loyalty are estimated by structural equation modelling and finite mixture approach. The segmentation analysis provides estimates of the effects according to the degree of brand loyalty. According to the results, monetary promotions are more appropriate for the non-loyal segment, while non-monetary promotions are more appropriate for the loyal segment.