RESEARCHING THE POTENTIAL OF BIG DATA AND IOT FOR DEVELOPING AN INTELLIGENT BUSINESS ENVIRONMENT

Authors

Keywords
digital transformation, intelligent business environment, Big Data Analytics
(BDA), Internet of Things (IoT).

Summary
With the growing penetration of digital technologies and their increasing importance for

businesses, Big Data and the Internet of Things (IoT) have become key concepts driving

business transformation. These technologies enable the real-time collection, processing, and

analysis of massive volumes of data, creating conditions for building intelligent business

environments. The purpose of this study is to examine and analyse the potential of Big Data

and IoT for building an intelligent business environment in Bulgaria. To achieve this goal, the

following tasks have been established: assessing the knowledge and understanding of these

technologies between two major groups of specialists – IT professionals and business managers;

and investigating the significance of Big Data and IoT in business process transformation.

The main research thesis is that the integration of Big Data and IoT leads to significant

improvements in efficiency, innovation, and management decision-making. The study

employed a mixed strategy, which included structured interviews with experts and quantitative

analysis of the obtained data. The results indicate that, despite the respondents' extensive

experience in IT and management, the ideas of IoT and Big Data Analytics (BDA) are new to

some of them, requiring extra training and clear standards for implementation. IoT and BDA

have been regarded as critical to operational efficiency and corporate transformation, but issues

such as integration, data security, and network management remain. A clear definition of project

goals and roles, as well as an emphasis on automation and cross-departmental collaboration, are

essential for the successful implementation of these technologies.

JEL: L86, O32.
Pages: 34
Price: 3 Points

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