"Scientific research" Almanac

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  APPROACHES AND MECHANISMS FOR IMPLEMENTING OPEN INNOVATION IN THE PUBLIC SECTOR IN BULGARIA

  The application of the concept of open innovation in the public sector is a relatively new but rapidly developing field of research and practice. The public sector in Bulgaria continues to exhibit low innovation activity and limited adaptability to change, despite the growing importance of open innovation. In this regard, the main goal of the ... The application of the concept of open innovation in the public sector is a relatively new but rapidly developing field of research and practice. The public sector in Bulgaria continues to exhibit low innovation activity and limited adaptability to change, despite the growing importance of open innovation. In this regard, the main goal of the study is to explore the approaches and mechanisms for implementing open innovation in the public sector in Bulgaria based on theoretical analysis and empirical research on public sector attitudes toward interaction with stakeholders. The following tasks have been set: 1. Analysis of the theoretical framework for open innovation and models for its implementation in the public sector; 2. Examination of interactions between the public sector, citizens, businesses, and among public sector entities; 3. Development of a model for implementing open innovation in the public sector in Bulgaria. The research thesis is based on the assertion that the implementation of open innovation, with a focus on users of public services in public sector organisations, would have a beneficial impact on their performance, especially in cases where additional expertise, knowledge, and skills are needed beyond the capacity of the organisation. The results of the study are: 1. the factors for the emergence of open innovation are analysed; 2. different models for the implementation of open innovation in the public sector are examined; 3. the external and internal interactions of the public sector in the creation of open innovation are explored, and appropriate steps for their adoption and expansion are proposed; 4. a model for the implementation of open innovation in the public sector in Bulgaria is developed.

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  IMPACT OF DIGITAL TRANSFORMATION OF TRADE ON CONSUMER BEHAVIOR PATTERNS: AN EMPIRICAL STUDY OF ONLINE PURCHASES OF BULGARIAN CONSUMERS

  Digital transformation redefines imperatives of commerce. Models the next evo-lutionary level of commercial business and new interaction with consumers. The aim of the study is, through theoretical interpretation of conceptual statements, to empirically test a developed methodological framework for studying the impact of the digital transformation ... Digital transformation redefines imperatives of commerce. Models the next evo-lutionary level of commercial business and new interaction with consumers. The aim of the study is, through theoretical interpretation of conceptual statements, to empirically test a developed methodological framework for studying the impact of the digital transformation of commerce on consumer behavior patterns in online purchasing and, based on the results obtained, to formulate more significant conclusions and generalizations. The realization of the goal is reduced to related tasks. The necessary empirical data were collected during the months of June - July 2025. The respondents of the study are 154 Bulgarian consumers who use the Internet to make online purchases of goods or services. The multifaceted nature of the research issue requires a specific analytical focus on consumer behavior patterns when purchasing items from the clothing product group online. The conducted study used the methods of descriptive analysis, chi-square analysis (Chi-square Test), the t-test method, Shapiro-Wilk Test (Shapiro-Wilk Test), the method of linear regression and correlation. The theoretical and practical usefulness of the obtained results is in better assessing the emerging variations in the behavior patterns of Bulgarian consumers when purchasing online, including clothing, in a digital environment.

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  PRODUCT INNOVATION AND SUSTAINABLE DEVELOPMENT OF EUROPEAN SMALL AND MEDIUM-SIZED ENTERPRISES IN THE INDUSTRY SECTOR

  Product innovations of European small and medium-sized enterprises (SMEs) in the industrial sector are one of the key instruments of sustainable economic development. The aim of the study is, based on the interpretation of theoretical views, to develop and validate a model for studying the relationship between product innovations and the ... Product innovations of European small and medium-sized enterprises (SMEs) in the industrial sector are one of the key instruments of sustainable economic development. The aim of the study is, based on the interpretation of theoretical views, to develop and validate a model for studying the relationship between product innovations and the sustainable development of the business activity of SMEs in the industrial sector of the European Union countries and on this basis to formulate conclusions and generalizations. To achieve the goal, research tasks have been defined: study of the nature of product innovations and their contribution to the sustainable development of SMEs; development of a Model for studying the relationship between product innovations and the sustainable development of the business activity of European SMEs in the industrial sector; validation of the proposed model; formulation of more significant conclusions and generalizations. The research thesis defended in the paper is that there is a natural relationship between the introduced product innovations and the sustainable development of the business activities of European SMEs in the industrial sector, explaining to a certain extent part of the emerging similarities and differences between the highlighted enterprises. The proposed study is based on collected data, published by Eurostat for the period 2012-2022. The processing of empirical data is carried out using the IBM SPSS Statistics software product and the Excel program. The methods of descriptive and comparative analysis, linear regression and correlation methods, as well as synthesis and generalization are used. The research utility of the obtained results is in deriving more important regularities in the product innovation and sustainable development of the business activity of European industrial enterprises of small and medium size.