"Scientific research" Almanac

More titles

• 

  APPLICATION OF DESTINATION MARKETING IN THE CONTEXT OF SUSTAINABLE INTEGRATED URBAN DEVELOPMENT (on the example of the town of Pleven)

  The purpose of the study is through destination marketing to present the cultural heritage of the city of Pleven by developing an integrated tourism product that will contribute to the realization of the objectives of sustainable integrated urban development. Specific objectives: To carry out a theoretical analysis of the nature and ... The purpose of the study is through destination marketing to present the cultural heritage of the city of Pleven by developing an integrated tourism product that will contribute to the realization of the objectives of sustainable integrated urban development. Specific objectives: To carry out a theoretical analysis of the nature and characteristics of destination marketing, by studying and defining its role in the process of sustainable integrated urban development; to study, analyze and assess the tourism potential of Pleven’s cultural heritage sites; to define and analyze the factors that are impeding and conducive to the organization of destination marketing for Pleven, to conceptualize a model of integrated marketing communications strategy for promoting the city of Pleven. Basic research thesis: Destination marketing, as part of regional marketing, is an innovative tool used to enhance regional competitiveness and attractiveness in creating a positive image and branding of the city as a destination for cultural and educational tourism. Main results of the study: A model of integrated marketing communications strategy is developed to promote the city of Pleven as a destination for cultural and educational tourism and an electronic platform for promoting the project results and stimulating the interaction of stakeholders is created

• 

  POTENTIAL FOR DEVELOPMENT OF MARKETING NETWORKS IN THE TOURISM SECTOR IN BULGARIA

  Over the last decade the study of inter-company networks in marketing science has become topical. The concept of these formations is developing, and their manifestations in practice define their specificity and seek opportunities for their development in economic sectors. Being one of the strategic priorities of the national economy, tourism ... Over the last decade the study of inter-company networks in marketing science has become topical. The concept of these formations is developing, and their manifestations in practice define their specificity and seek opportunities for their development in economic sectors. Being one of the strategic priorities of the national economy, tourism creates conditions for the emergence of marketing networks, which are the subject of this study. The main purpose of this paper is to bring the major intercompany factors (problems and motivation) that form the development potential of tourism marketing networks in Bulgaria. To achieve this objective the following tasks were performed: to present the concept of marketing networks; to clarify the specifics of these networks in the tourism sector; to characterize marketing activities in the tourism sector in a practical aspect; to reveal the status of existing marketing networks in Bulgarian tourism; to define the key problem areas of developed tourism marketing networks; to clarify the attitudes (motivation) of tourist organizations for participation in marketing networks. The thesis argued is that there is potential for positive development of marketing networks in the tourism sector in Bulgaria. The contributions involve revealing the manifestations of marketing networks in tourism, opening of existing marketing networks and confirming that there are incentives to build and progressively develop marketing networks of tourism companies

• 

  FOREST POLICY AND ITS ROLE FOR THE ECONOMIC DEVELOPMENT OF AGRICULTURAL SECTOR

  The issue of forest policy is topical in terms of the European policy implemented (including in Bulgaria) and the importance of forests and their role in climate change mitigation, the opportunities for employment creation and earning an income from the resources extracted from forest territories, etc. This paper aims to study and identify ... The issue of forest policy is topical in terms of the European policy implemented (including in Bulgaria) and the importance of forests and their role in climate change mitigation, the opportunities for employment creation and earning an income from the resources extracted from forest territories, etc. This paper aims to study and identify opportunities for forest policy implementation regarding the economic development of the agricultural sector. It is defined by the following tasks: studying the theory and practice of the relevant issues; familiarizing with the European and national legislation on forest policy; identifying the problems and highlighting the role of the forest sector for climate change mitigation and environment conservation; reflecting the state of the national forest sector; proposals and conclusions regarding the need for sustainable management of the forest sector. The object of the study is forest policy. The subject of the study is the role of the forest policy for the economic development of the agricultural sector. The research thesis follows from the need to implement a consistent forest policy – a prerequisite for the economic development of the agricultural sector