E-COMMERCE IN INSURANCE – A FACTOR FOR INCREASING THE COMPETITIVENESS OF INSURANCE COMPANIES

Authors

Keywords
insurance, e-commerce, insurance market, insurance companies, competitiveness

Summary
The study presents the results of an empirical study of electronic commerce in insurance, conducted in 2013. The authors argue that the successful implementation of electronic sales in insurance streamlines and improves customer service in the sector. In addition, it reduces the costs, and the price respectively, of insurance policies and increases their competitiveness in the market. Proving the thesis statement is achieved through solving the following major tasks:

- the extent to which insurance companies in Bulgaria use e-commerce is demonstrated through systematized and analyzed data;

- the dynamics of development of electronic commerce and the structure of sold on-line insurance products are tracked;

- expected benefits of sales realization due to the use of e-commerce by insurers are outlined.

It is found out that the companies in Non-life Insurance industry use e-commerce as a promising and convenient way of making purchases and sales of insurance policies and as an important tool to enhance their competitiveness.

JEL: G22; L81; Ì2
Pages: 25
Price: 3 Points

More titles

  • THE POTENTIAL FOR CREATION OF GREEN JOBS IN THE PUBLIC AND PRIVATE SECTOR IN BULGARIA

    The main objective of the study is to reveal the potential for change and reorientation of the production model in Bulgaria toward a more sustainable economy generating new green jobs and territorial development, which is to integrate the environmental, economic and social stability. The main tasks are: to systematically analyze the approaches and ...

  • MARKET BEHAVIOUR OF INDUSTRIAL BUSINESS ORGANIZATIONS AND ITS RISK ASPECTS

    The aim of this study is to examine the market behaviour of industrial business organizations and its risk aspects and formulate ideas to successfully counteract the risks and adverse consequences of their occurrence. In this regard, the main tasks are: to examine and summarize the theoretical aspects of market behaviour of modern industrial ...

  • AGRICULTURAL SIMULATION MODELS IN TEACHING STUDENTS OF ECONOMICS

    The issue of the use of agricultural simulation models in teaching economics students is topical in terms of the need to reflect the current trends in the development of education and training. The different models of the economic policy implemented are discussed in the context of the Common Agricultural Policy of the European Union. This paper ...