"Scientific research" Almanac

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  AGRICULTURAL SIMULATION MODELS IN TEACHING STUDENTS OF ECONOMICS

  The issue of the use of agricultural simulation models in teaching economics students is topical in terms of the need to reflect the current trends in the development of education and training. The different models of the economic policy implemented are discussed in the context of the Common Agricultural Policy of the European Union. This paper ... The issue of the use of agricultural simulation models in teaching economics students is topical in terms of the need to reflect the current trends in the development of education and training. The different models of the economic policy implemented are discussed in the context of the Common Agricultural Policy of the European Union. This paper aims to study and reveal the potential opportunities for economic simulations that can be implemented in teaching economics students. In order to achieve this aim the following tasks have to be performed: studying the theory to clarify the specifics and the concepts used in the simulation economic models; assessing the state of agriculture and the possibilities for implementing potential economic policy simulation models; studying the potential for using the simulation models in teaching economics students; identifying the problems (factors) that affect the sphere of simulations; an European policy regarding the economic models for implementing the Common Agricultural Policy in agriculture; making conclusions and suggestions for agricultural simulation models in teaching students of economics.

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  THE POTENTIAL FOR CREATION OF GREEN JOBS IN THE PUBLIC AND PRIVATE SECTOR IN BULGARIA

  The main objective of the study is to reveal the potential for change and reorientation of the production model in Bulgaria toward a more sustainable economy generating new green jobs and territorial development, which is to integrate the environmental, economic and social stability. The main tasks are: to systematically analyze the approaches and ... The main objective of the study is to reveal the potential for change and reorientation of the production model in Bulgaria toward a more sustainable economy generating new green jobs and territorial development, which is to integrate the environmental, economic and social stability. The main tasks are: to systematically analyze the approaches and concepts for the development of a green economy and green jobs in the EU and U.S.; to define the term „green jobs”; to examine the prerequisites and barriers to green job creation in Bulgaria, and to study the potential for creation of green jobs in the private and public sectors. The main thesis in the study is that the concept of green economy is applicable in the private and public sectors in Bulgaria. Its implementation will catalyze the process of increasing the competitiveness of the areas that generate green jobs, reduce inter-regional disparities and accelerate the integration of the Bulgarian economy in the European structures. The study emphasizes the main results, namely: the best practices for implementation of green initiatives for sustainable local development and creation of green jobs are outlined, an attempt to quantify the attitudes about the creation of green jobs in the public and private sectors in Bulgaria is made, recommendations for improving the network interaction of stakeholders in the green economy issues are formulated.

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  ASSESSING MARKETING EFFECTIVENESS – PROBLEMS AND POSSIBLE SOLUTIONS

  The issues related to marketing effectiveness and linking marketing to a firm’s financial results have been very popular in the economic literature in the past two decades. In this study we try to systemize the accumulated knowledge in this area. We define some methodological problems concerning marketing effectiveness assessment. Based on the ... The issues related to marketing effectiveness and linking marketing to a firm’s financial results have been very popular in the economic literature in the past two decades. In this study we try to systemize the accumulated knowledge in this area. We define some methodological problems concerning marketing effectiveness assessment. Based on the data accumulated we define the category of marketing effectiveness and outline its manifestations. We argue that marketing effectiveness assessment has to be done in different ways according to the assessment object – a separate marketing campaign or a marketing activity as a whole. We propose to use ‘Return on Marketing Investments’ (MROI) for assessing a single marketing campaign, and the change in the marketing assets – for assessing the marketing effectiveness as a whole (marketing strategy). General models for the two types of assessment are proposed.