"Scientific research" Almanac

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  NATURE, ORGANIZATION AND MODELLING OF ACCOUNTING POLICY IN NON-FINANCIAL ENTERPRISES

  Accounting policy is a specific and dynamic economic model, which is the basis for the provision of management information in an enterprise. The current economic conditions require disclosure of reserves for optimizing the accounting policy in non-financial enterprises to achieve maximum efficiency of their economic activities. The aim of the ... Accounting policy is a specific and dynamic economic model, which is the basis for the provision of management information in an enterprise. The current economic conditions require disclosure of reserves for optimizing the accounting policy in non-financial enterprises to achieve maximum efficiency of their economic activities. The aim of the study is to examine the theoretical and organizational aspects of accounting policy and to provide opportunities for its modelling in non-financial enterprises. The theoretical and practical studies lead to the conclusion that there are reserves for optimizing the accounting policy in non-financial enterprises in terms of content, organization and practice in order to improve its information capabilities.

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  INCREASING THE QUALITY OF FOREIGN LANGUAGE TEACHING OFFERED TO LEARNERS STUDYING TOURISM-RELATED COURSES

  The present study is based on the thesis that foreign language teaching (FLT) and specialized economic courses should be interrelated. With reference to this the authors have set three research goals: to study students’ motivation and attitudes towards FLT and their specialized economic studies; to identify the possibilities for improving the ... The present study is based on the thesis that foreign language teaching (FLT) and specialized economic courses should be interrelated. With reference to this the authors have set three research goals: to study students’ motivation and attitudes towards FLT and their specialized economic studies; to identify the possibilities for improving the exchange of information between current and already graduated students and strenghtening the alumni relations; to monitor students’ realaization during their Bachelor and Master’s studies and after graduation. The specific tasks of the study are related to the development of additional materials and an instrument for researching and assessing learners’ motivation and attitudes towards FLT and their specialized economic courses. The results of the completed project include the development of approaches and a methodology for optrimization of the teaching process and increasing students’ motivation during the whole course of their studies; a methodology for a continuous monitoring of the needs and attitudes of students enrolled in the Agricultural Economy program; a handbook of English for Tourism for learners taking tourism-related courses.

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  MARKETING ANALYSIS OF THE “TEENAGERS SHOPPING ONLINE” MARKET SEGMENT

  This study attempts to summarize theoretically and explain practically the underlying factors that influence consumer behaviour of teenagers as a market segment. The specific objectives set for consideration are: drawing the consumer characteristics of teenagers; outlining the factors that influence their consumer behaviour; analyzing their online ... This study attempts to summarize theoretically and explain practically the underlying factors that influence consumer behaviour of teenagers as a market segment. The specific objectives set for consideration are: drawing the consumer characteristics of teenagers; outlining the factors that influence their consumer behaviour; analyzing their online purchases and tracking their dynamics; studying the teenagers’ consumer attitudes to the online products offered. The authors argue that there are prerequisites to consider teenagers as having different consumer behaviour compared to other consumers shopping on-line. The conclusions support marketers and managers of organizations offering online products in the selection of appropriate means to attract young people and increase their online shopping. The specific proposals include different trends from improving the attractiveness, functionality and dynamics of online shopping sites to the speed of delivery and uncompromising quality of products/services.