"Scientific research" Almanac

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  EXAMINING THE IMPACT OF MAJOR BUSINESS PRIORITIES OVER INDUSTRIAL MANAGEMENT IN A GLOBALIZED WORLD

  Industry is at the forefront in the new growth model for the EU economy as it was formulated in the strategy "Europe 2020". Therefore this study attempts to investigate the main priorities facing the industrial enterprises. The aim of the study is to identify the trends of development of industrial management as a result of the change in economic ... Industry is at the forefront in the new growth model for the EU economy as it was formulated in the strategy "Europe 2020". Therefore this study attempts to investigate the main priorities facing the industrial enterprises. The aim of the study is to identify the trends of development of industrial management as a result of the change in economic realities, taking into account the influence of the dynamics of management challenges of the XXI century. The main tasks aimed at achieving the objective are associated with research and analysis of the key business priorities in the globalizing economy. An analysis is made of the problems and possibilities of entrepreneurial mergers and acquisitions as a modern way to achieve competitiveness in globalizing economies, as well as the need and ability of the management approach to organization. Various research arguments are studied regarding the components of entrepreneurship’s future. The object of the study is the expected business priorities in the second decade of the XXI century. Attention is paid to the innovation of industrial companies. As a result the study outlines the need for clear and precise rules and adequate training for effective management and confirms the thesis statement that a conceptual approach is needed for the implementation of the key functions of management in an international context as well as the necessary conditions for adequate managerial control.

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  STRATEGIC DECISIONS FOR MARKETING NETWORKS FORMATION ON THE TOURISM MARKET

  The modern market characteristics drive tourism organizations in Bulgaria to build marketing networks partnerships – a process, which needs science-based procedures. The study advocates the idea that the modern state of marketing networks on the tourism market in Bulgaria enables the development of optional strategic decisions when building them. ... The modern market characteristics drive tourism organizations in Bulgaria to build marketing networks partnerships – a process, which needs science-based procedures. The study advocates the idea that the modern state of marketing networks on the tourism market in Bulgaria enables the development of optional strategic decisions when building them. It is exactly the turning of such decisions into procedures that is the main objective of the study, which is realized through the implementation of tasks related to the logic of integration processes on the market, the concepts of marketing networks, SWOT-analysis of the market, the specifics of the Bulgarian tourism marketing networks, the role of the electronic exchange and of social networking, etc. The main outcomes of the study are the established analytical database of the state of tourism marketing networks in Bulgaria and the proposed strategic marketing decisions in the form of optional procedures for building such networks, applicable to business practices in the tourism sector in Bulgaria.

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  INTERCULTURAL COMPETENCES – AN IMPORTANT ASSET IN MODERN BUSINESS

  The main purpose of the study is to analyze the level of intercultural competences of Bulgarian managers and employees when dealing with foreigners. The communication process between them is examined, their knowledge about the different cultures is considered, and the main obstacles and barriers to the Bulgarian business people in the process of ... The main purpose of the study is to analyze the level of intercultural competences of Bulgarian managers and employees when dealing with foreigners. The communication process between them is examined, their knowledge about the different cultures is considered, and the main obstacles and barriers to the Bulgarian business people in the process of intercultural communication are identified through a survey of companies. The survey tasks involve building a theoretical framework for intercultural communication, identifying the importance of culture and its dimensions for the realization of a successful business in a multicultural environment and defining the main obstacles and barriers that Bulgarian managers and employees are faced with in the process of their work with representatives of foreign cultures. The authors argue that intercultural competence contributes to achieving synergism in the implementation of business relations between Bulgarian and foreign companies.