"Scientific research" Almanac

More titles

• 

  CORPORATE SOCIAL RESPONSIBILITY IN THE EUROPEAN PRACTICE AND IN BULGARIA

  The aim of this study is to reveal some key aspects of the corporate social responsibility (CSR) in business practices. In this regard, the main research tasks relate to disclosure of its nature, presentation and summary of experience in this field. The arguments of the authors are that CSR describes the changes occurring as a result of the rapid ... The aim of this study is to reveal some key aspects of the corporate social responsibility (CSR) in business practices. In this regard, the main research tasks relate to disclosure of its nature, presentation and summary of experience in this field. The arguments of the authors are that CSR describes the changes occurring as a result of the rapid development of technology and the intellectualization of economies causing a change in the status and importance of individual businesses, because their successful operation vividly outlines the interrelationship between economic development and social welfare in all aspects and levels of manifestation. As a result of this study the popular “good practices" in Europe and Bulgaria in the field of corporate social responsibility are investigated. They are subjected to a thorough analysis in the context of the processes occurring at national, European and global levels.

• 

  STUDY OF BUSINESS PROCESS MANAGEMENT SYSTEMS APPLICATION IN ORGANIZATIONS’ ACTIVITIES

  Various processes occur in every business organization creating outputs, which are consequently offered to customers as an end product or service. Customers, outputs and processes are constantly linked elements, and also a part of the whole policy of effective business financial management. Their capability to ensure expected outputs depends on ... Various processes occur in every business organization creating outputs, which are consequently offered to customers as an end product or service. Customers, outputs and processes are constantly linked elements, and also a part of the whole policy of effective business financial management. Their capability to ensure expected outputs depends on how well the processes of the company are designed or managed. The goal of the authors of this study is to explore the nature, state and problems, related to business process management systems. The idea advocated is that BPM systems are an inseparable part of any organization’s corporate information system. The tasks of the study are related to characterization of the nature of the process-oriented approach in business, description of the life cycle of BPM systems and the standards of their management, as well as investigation of the practical usage of BPM systems in Bulgarian organizations. In order to achieve the goals the authors reviewed a large number of literature sources and conducted a survey in 20 Bulgarian companies of different size and scope of activities.

• 

  STRATEGIC DECISIONS FOR MARKETING NETWORKS FORMATION ON THE TOURISM MARKET

  The modern market characteristics drive tourism organizations in Bulgaria to build marketing networks partnerships – a process, which needs science-based procedures. The study advocates the idea that the modern state of marketing networks on the tourism market in Bulgaria enables the development of optional strategic decisions when building them. ... The modern market characteristics drive tourism organizations in Bulgaria to build marketing networks partnerships – a process, which needs science-based procedures. The study advocates the idea that the modern state of marketing networks on the tourism market in Bulgaria enables the development of optional strategic decisions when building them. It is exactly the turning of such decisions into procedures that is the main objective of the study, which is realized through the implementation of tasks related to the logic of integration processes on the market, the concepts of marketing networks, SWOT-analysis of the market, the specifics of the Bulgarian tourism marketing networks, the role of the electronic exchange and of social networking, etc. The main outcomes of the study are the established analytical database of the state of tourism marketing networks in Bulgaria and the proposed strategic marketing decisions in the form of optional procedures for building such networks, applicable to business practices in the tourism sector in Bulgaria.