"Scientific research" Almanac

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  CORPORATE SOCIAL RESPONSIBILITY IN THE EUROPEAN PRACTICE AND IN BULGARIA

  The aim of this study is to reveal some key aspects of the corporate social responsibility (CSR) in business practices. In this regard, the main research tasks relate to disclosure of its nature, presentation and summary of experience in this field. The arguments of the authors are that CSR describes the changes occurring as a result of the rapid ... The aim of this study is to reveal some key aspects of the corporate social responsibility (CSR) in business practices. In this regard, the main research tasks relate to disclosure of its nature, presentation and summary of experience in this field. The arguments of the authors are that CSR describes the changes occurring as a result of the rapid development of technology and the intellectualization of economies causing a change in the status and importance of individual businesses, because their successful operation vividly outlines the interrelationship between economic development and social welfare in all aspects and levels of manifestation. As a result of this study the popular “good practices" in Europe and Bulgaria in the field of corporate social responsibility are investigated. They are subjected to a thorough analysis in the context of the processes occurring at national, European and global levels.

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  OPPORTUNITIES FOR APPLICATION OF ANALYTICAL INFORMATION SYSTEMS IN BULGARIAN ENTERPRISES

  Analytical information systems and technologies are modern and innovative software solutions, which could support managers of business organizations in making managerial decisions. The present study aims to prove their significance in improving the competitiveness of enterprises. It also aims to explore the technological preparedness of Bulgarian ... Analytical information systems and technologies are modern and innovative software solutions, which could support managers of business organizations in making managerial decisions. The present study aims to prove their significance in improving the competitiveness of enterprises. It also aims to explore the technological preparedness of Bulgarian enterprises to implement new software analytical solutions. It emphasizes on the two most popular analytical technologies: On-line Analytical Processing (OLAP) and Data Mining. The main tasks of the study could be summarized in: establishing the problems of Business Information Systems exploitation in Bulgarian enterprises, revealing the usage level of analytical software by them, determining the company profile of enterprises which have successfully implemented analytical solutions, establishing the current state of information infrastructure and possible perspectives for implementation of innovative analytical technologies. The conclusion is that Bulgarian enterprises have the necessary information infrastructure for implementation of analytical software, but the level of its application and the effectiveness of its exploitation are not high enough.

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  STRATEGIC DECISIONS FOR MARKETING NETWORKS FORMATION ON THE TOURISM MARKET

  The modern market characteristics drive tourism organizations in Bulgaria to build marketing networks partnerships – a process, which needs science-based procedures. The study advocates the idea that the modern state of marketing networks on the tourism market in Bulgaria enables the development of optional strategic decisions when building them. ... The modern market characteristics drive tourism organizations in Bulgaria to build marketing networks partnerships – a process, which needs science-based procedures. The study advocates the idea that the modern state of marketing networks on the tourism market in Bulgaria enables the development of optional strategic decisions when building them. It is exactly the turning of such decisions into procedures that is the main objective of the study, which is realized through the implementation of tasks related to the logic of integration processes on the market, the concepts of marketing networks, SWOT-analysis of the market, the specifics of the Bulgarian tourism marketing networks, the role of the electronic exchange and of social networking, etc. The main outcomes of the study are the established analytical database of the state of tourism marketing networks in Bulgaria and the proposed strategic marketing decisions in the form of optional procedures for building such networks, applicable to business practices in the tourism sector in Bulgaria.