"Scientific research" Almanac

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  MARKETING ANALYSIS OF THE “TEENAGERS SHOPPING ONLINE” MARKET SEGMENT

  This study attempts to summarize theoretically and explain practically the underlying factors that influence consumer behaviour of teenagers as a market segment. The specific objectives set for consideration are: drawing the consumer characteristics of teenagers; outlining the factors that influence their consumer behaviour; analyzing their online ... This study attempts to summarize theoretically and explain practically the underlying factors that influence consumer behaviour of teenagers as a market segment. The specific objectives set for consideration are: drawing the consumer characteristics of teenagers; outlining the factors that influence their consumer behaviour; analyzing their online purchases and tracking their dynamics; studying the teenagers’ consumer attitudes to the online products offered. The authors argue that there are prerequisites to consider teenagers as having different consumer behaviour compared to other consumers shopping on-line. The conclusions support marketers and managers of organizations offering online products in the selection of appropriate means to attract young people and increase their online shopping. The specific proposals include different trends from improving the attractiveness, functionality and dynamics of online shopping sites to the speed of delivery and uncompromising quality of products/services.

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  THE NEW QUALITIES AND ROLE OF A BUSINESS ORGANIZATION MANAGER IN A KNOWLEDGE-BASED ECONOMY

  The purpose of this study is to present the main points of the transformation of industrial economy into a knowledge-based economy (KBE), emphasising on knowledge as a key element, and the new qualities and role of managers in business organizations (BO). The main goal is decomposed into four tasks: 1/ clarifying the nature and key elements of ... The purpose of this study is to present the main points of the transformation of industrial economy into a knowledge-based economy (KBE), emphasising on knowledge as a key element, and the new qualities and role of managers in business organizations (BO). The main goal is decomposed into four tasks: 1/ clarifying the nature and key elements of KBE, 2/ clarifying the nature of knowledge as the only source of high-quality power and specific human resource, 3/ presenting the new qualities of a BO manager and the aspects of his/her new role in the context of traditional roles; 4/ practical research on the attitude of Bulgarian BO managers to the requirements for new qualities and role and indirectly to the KBE. The paper advocates the idea that the transition to KBE has no alternative and it requires knowledge and trained people. The outcomes of the survey conducted with 74 managers, show in general low managerial culture and ignorance of KBE specificities and requirements.

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  IMPLEMENTATION OF MODERN FLT METHODS

  Motivation is an important factor in learning a second and foreign language. It is defined as the individual attitude, desire and efforts of the learner. Motivation is essential for achieving better language skills and increasing the capacity for learning since without motivation the learning capacity decreases. The research aimed to determine to ... Motivation is an important factor in learning a second and foreign language. It is defined as the individual attitude, desire and efforts of the learner. Motivation is essential for achieving better language skills and increasing the capacity for learning since without motivation the learning capacity decreases. The research aimed to determine to what extent and which motivational factors may be affected by the introduction of modern technical devices and information technologies in the teaching of a foreign language. To achieve this primary objective the team reviewed the existing publications in this field and conducted surveys with students, developed systems of training materials and provided interactive teaching aids. The results from the analysis of empirical data are summarized in conclusions and concrete proposals for improvement of the learning process.