"Scientific research" Almanac

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  MARKETING ANALYSIS OF THE “TEENAGERS SHOPPING ONLINE” MARKET SEGMENT

  This study attempts to summarize theoretically and explain practically the underlying factors that influence consumer behaviour of teenagers as a market segment. The specific objectives set for consideration are: drawing the consumer characteristics of teenagers; outlining the factors that influence their consumer behaviour; analyzing their online ... This study attempts to summarize theoretically and explain practically the underlying factors that influence consumer behaviour of teenagers as a market segment. The specific objectives set for consideration are: drawing the consumer characteristics of teenagers; outlining the factors that influence their consumer behaviour; analyzing their online purchases and tracking their dynamics; studying the teenagers’ consumer attitudes to the online products offered. The authors argue that there are prerequisites to consider teenagers as having different consumer behaviour compared to other consumers shopping on-line. The conclusions support marketers and managers of organizations offering online products in the selection of appropriate means to attract young people and increase their online shopping. The specific proposals include different trends from improving the attractiveness, functionality and dynamics of online shopping sites to the speed of delivery and uncompromising quality of products/services.

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  IMPLEMENTATION OF MODERN FLT METHODS

  Motivation is an important factor in learning a second and foreign language. It is defined as the individual attitude, desire and efforts of the learner. Motivation is essential for achieving better language skills and increasing the capacity for learning since without motivation the learning capacity decreases. The research aimed to determine to ... Motivation is an important factor in learning a second and foreign language. It is defined as the individual attitude, desire and efforts of the learner. Motivation is essential for achieving better language skills and increasing the capacity for learning since without motivation the learning capacity decreases. The research aimed to determine to what extent and which motivational factors may be affected by the introduction of modern technical devices and information technologies in the teaching of a foreign language. To achieve this primary objective the team reviewed the existing publications in this field and conducted surveys with students, developed systems of training materials and provided interactive teaching aids. The results from the analysis of empirical data are summarized in conclusions and concrete proposals for improvement of the learning process.

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  STUDY OF BUSINESS PROCESS MANAGEMENT SYSTEMS APPLICATION IN ORGANIZATIONS’ ACTIVITIES

  Various processes occur in every business organization creating outputs, which are consequently offered to customers as an end product or service. Customers, outputs and processes are constantly linked elements, and also a part of the whole policy of effective business financial management. Their capability to ensure expected outputs depends on ... Various processes occur in every business organization creating outputs, which are consequently offered to customers as an end product or service. Customers, outputs and processes are constantly linked elements, and also a part of the whole policy of effective business financial management. Their capability to ensure expected outputs depends on how well the processes of the company are designed or managed. The goal of the authors of this study is to explore the nature, state and problems, related to business process management systems. The idea advocated is that BPM systems are an inseparable part of any organization’s corporate information system. The tasks of the study are related to characterization of the nature of the process-oriented approach in business, description of the life cycle of BPM systems and the standards of their management, as well as investigation of the practical usage of BPM systems in Bulgarian organizations. In order to achieve the goals the authors reviewed a large number of literature sources and conducted a survey in 20 Bulgarian companies of different size and scope of activities.