"Scientific research" Almanac

More titles

• 

  INTERCULTURAL COMPETENCES – AN IMPORTANT ASSET IN MODERN BUSINESS

  The main purpose of the study is to analyze the level of intercultural competences of Bulgarian managers and employees when dealing with foreigners. The communication process between them is examined, their knowledge about the different cultures is considered, and the main obstacles and barriers to the Bulgarian business people in the process of ... The main purpose of the study is to analyze the level of intercultural competences of Bulgarian managers and employees when dealing with foreigners. The communication process between them is examined, their knowledge about the different cultures is considered, and the main obstacles and barriers to the Bulgarian business people in the process of intercultural communication are identified through a survey of companies. The survey tasks involve building a theoretical framework for intercultural communication, identifying the importance of culture and its dimensions for the realization of a successful business in a multicultural environment and defining the main obstacles and barriers that Bulgarian managers and employees are faced with in the process of their work with representatives of foreign cultures. The authors argue that intercultural competence contributes to achieving synergism in the implementation of business relations between Bulgarian and foreign companies.

• 

  STRATEGIC DECISIONS FOR MARKETING NETWORKS FORMATION ON THE TOURISM MARKET

  The modern market characteristics drive tourism organizations in Bulgaria to build marketing networks partnerships – a process, which needs science-based procedures. The study advocates the idea that the modern state of marketing networks on the tourism market in Bulgaria enables the development of optional strategic decisions when building them. ... The modern market characteristics drive tourism organizations in Bulgaria to build marketing networks partnerships – a process, which needs science-based procedures. The study advocates the idea that the modern state of marketing networks on the tourism market in Bulgaria enables the development of optional strategic decisions when building them. It is exactly the turning of such decisions into procedures that is the main objective of the study, which is realized through the implementation of tasks related to the logic of integration processes on the market, the concepts of marketing networks, SWOT-analysis of the market, the specifics of the Bulgarian tourism marketing networks, the role of the electronic exchange and of social networking, etc. The main outcomes of the study are the established analytical database of the state of tourism marketing networks in Bulgaria and the proposed strategic marketing decisions in the form of optional procedures for building such networks, applicable to business practices in the tourism sector in Bulgaria.

• 

  INCREASING THE QUALITY OF FOREIGN LANGUAGE TEACHING OFFERED TO LEARNERS STUDYING TOURISM-RELATED COURSES

  The present study is based on the thesis that foreign language teaching (FLT) and specialized economic courses should be interrelated. With reference to this the authors have set three research goals: to study students’ motivation and attitudes towards FLT and their specialized economic studies; to identify the possibilities for improving the ... The present study is based on the thesis that foreign language teaching (FLT) and specialized economic courses should be interrelated. With reference to this the authors have set three research goals: to study students’ motivation and attitudes towards FLT and their specialized economic studies; to identify the possibilities for improving the exchange of information between current and already graduated students and strenghtening the alumni relations; to monitor students’ realaization during their Bachelor and Master’s studies and after graduation. The specific tasks of the study are related to the development of additional materials and an instrument for researching and assessing learners’ motivation and attitudes towards FLT and their specialized economic courses. The results of the completed project include the development of approaches and a methodology for optrimization of the teaching process and increasing students’ motivation during the whole course of their studies; a methodology for a continuous monitoring of the needs and attitudes of students enrolled in the Agricultural Economy program; a handbook of English for Tourism for learners taking tourism-related courses.