"Scientific research" Almanac

More titles

• 

  MARKETING ANALYSIS OF THE “TEENAGERS SHOPPING ONLINE” MARKET SEGMENT

  This study attempts to summarize theoretically and explain practically the underlying factors that influence consumer behaviour of teenagers as a market segment. The specific objectives set for consideration are: drawing the consumer characteristics of teenagers; outlining the factors that influence their consumer behaviour; analyzing their online ... This study attempts to summarize theoretically and explain practically the underlying factors that influence consumer behaviour of teenagers as a market segment. The specific objectives set for consideration are: drawing the consumer characteristics of teenagers; outlining the factors that influence their consumer behaviour; analyzing their online purchases and tracking their dynamics; studying the teenagers’ consumer attitudes to the online products offered. The authors argue that there are prerequisites to consider teenagers as having different consumer behaviour compared to other consumers shopping on-line. The conclusions support marketers and managers of organizations offering online products in the selection of appropriate means to attract young people and increase their online shopping. The specific proposals include different trends from improving the attractiveness, functionality and dynamics of online shopping sites to the speed of delivery and uncompromising quality of products/services.

• 

  IMPLEMENTATION OF MODERN FLT METHODS

  Motivation is an important factor in learning a second and foreign language. It is defined as the individual attitude, desire and efforts of the learner. Motivation is essential for achieving better language skills and increasing the capacity for learning since without motivation the learning capacity decreases. The research aimed to determine to ... Motivation is an important factor in learning a second and foreign language. It is defined as the individual attitude, desire and efforts of the learner. Motivation is essential for achieving better language skills and increasing the capacity for learning since without motivation the learning capacity decreases. The research aimed to determine to what extent and which motivational factors may be affected by the introduction of modern technical devices and information technologies in the teaching of a foreign language. To achieve this primary objective the team reviewed the existing publications in this field and conducted surveys with students, developed systems of training materials and provided interactive teaching aids. The results from the analysis of empirical data are summarized in conclusions and concrete proposals for improvement of the learning process.

• 

  METHODS FOR ASSESSING THE TECHNICAL RESERVES AND THE RESERVES RISK OF INSURANCE COMPANIES

  The object of this study is general insurance companies. The study focuses on methods for assessing the outstanding claims reserves and how they assess the risk of outstanding claims reserves insufficiency. The goal of the project is to review and systematize the scientific literature regarding the developed methods for assessing technical ... The object of this study is general insurance companies. The study focuses on methods for assessing the outstanding claims reserves and how they assess the risk of outstanding claims reserves insufficiency. The goal of the project is to review and systematize the scientific literature regarding the developed methods for assessing technical reserves. The study argues that the stochastic methods allow for not only predicting the expected outstanding claims but also optimizing this assessment and deriving the reserves’ distribution. As a result, the study proposes a methodology for assessing the risk of insufficient reserves for outstanding claims in accordance with the requirements of the Solvency 2 regime.