"Scientific research" Almanac

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  STATE AND POSSIBILITIES FOR ADAPTING TO THE ECONOMIC ENVIRONMENT OF THE BACHELOR AND MASTER’S COURSES IN FINANCIAL CONTROL

  Studying the specifics of controller jobs makes it possible to determine whether the training in controlling complies with the requirements for employment in the controlling institutions. Based on the classification and systematization of theoreti¬cal knowledge for the controlling activity and comparing them with the legal require¬ments for the ... Studying the specifics of controller jobs makes it possible to determine whether the training in controlling complies with the requirements for employment in the controlling institutions. Based on the classification and systematization of theoreti¬cal knowledge for the controlling activity and comparing them with the legal require¬ments for the practical realization of controlling graduates inferences can be made about the improvement of the theoretical training of prospective controlling specialists. The control theory has the unconditionally established classification of the kinds of controlling bodies according to which they may be: internal and external, specialized, special and general, having or not having penalty functions, etc. The training of students who are future controllers requires them to know the specifics of the educational and vocational institutions, where they will carry out their employment functions.

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  DEVELOPMENT OF THE SYSTEM OF SCIENTIFIC RESEARCH AT D. A. TSENOV ACADEMY OF ECONOMICS (A modest anniversary – a modest view of what has been done)

  The study is dedicated to the fifteenth anniversary of the Institute of Scientific Research at D. A. Tsenov Academy of Economics and the decision to publish the Scientific Research Almanac. It makes a historical review and outlines the main points of the development of the institute and the almanac. It systematizes the issues and publications of ... The study is dedicated to the fifteenth anniversary of the Institute of Scientific Research at D. A. Tsenov Academy of Economics and the decision to publish the Scientific Research Almanac. It makes a historical review and outlines the main points of the development of the institute and the almanac. It systematizes the issues and publications of the Scientific Research Almanac. Current priorities are presented as well as some opportunities for the development of scientific research at D. A. Tsenov Academy of Economics.

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  STUDY OF THE STATE-OF-THE-ART, POSSIBILITIES AND PROSPECTS OF IMPLEMENTING ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS

  Customer relationship management in financial enterprises is a key strategic factor for their success. In recent years this sector recognizes the importance of the Internet as a unified platform for doing business and as a main communication environment. Online banking, online insurance, personal customer service of various health, pension and ... Customer relationship management in financial enterprises is a key strategic factor for their success. In recent years this sector recognizes the importance of the Internet as a unified platform for doing business and as a main communication environment. Online banking, online insurance, personal customer service of various health, pension and insurance funds is impossible without a fully integrated electronic customer relationship management system (e-CRM System). The study aims to outline the results of a survey in 24 Bulgarian financial institutions with regard to: proliferation of e-CRM systems, architectural and functional features, and non-economic effects and benefits of their implementation, return on investment. Models were proposed for improving the system and customer-oriented business process.