"Scientific research" Almanac

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  REAL OPTIONS – THE NEW PARADIGM IN INVESTMENT DECISION MAKING

  Financial theory has long tried to impose discounted cash flows techniques as a revolutionary approach in evaluating investment alternatives, offering a more accurate and complete idea of the potential in creating a value replacing the „Payback period” that has long been used in capital budgeting. Discounting of cash flows had been the main and ... Financial theory has long tried to impose discounted cash flows techniques as a revolutionary approach in evaluating investment alternatives, offering a more accurate and complete idea of the potential in creating a value replacing the „Payback period” that has long been used in capital budgeting. Discounting of cash flows had been the main and indisputable paradigm in making investment decisions prior to the emergence of a real options analysis (ROA) - an application of the theory of financial options in capital budgeting. Real options enhance valuation by embedding flexibility in capital budgeting procedures – the ability of firms to react adequately to favorable or adverse changes in the economic environment, competition or markets. Real options analysis is the perfect approach in evaluating long-term investments and it will not be long before it replaces completely the traditional tools in capital budgeting.

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  ON EVOLUTION AND THE NEW CHALLENGES FACING BANK MARKETING IN THE AFTERMATH OF THE FINANCIAL CRISIS

  In times of a global financial and economic crisis and global banking collapse, effective bank marketing will be the key factor for successful stabilization of the ban-king system. The dynamic and volatile banking trends require a thorough reorganization of the concepts for strategic marketing planning and forecasting regarding customers, partners ... In times of a global financial and economic crisis and global banking collapse, effective bank marketing will be the key factor for successful stabilization of the ban-king system. The dynamic and volatile banking trends require a thorough reorganization of the concepts for strategic marketing planning and forecasting regarding customers, partners and shareholders. It will enable banks to turn the opportunities created by the globalization process into real profits and retain their key role of major financial intermediaries. In the highly competitive market of financial services one of the leading concepts in modern bank marketing requires that banks should set socially responsible and meaningful goals that would generate higher value for all stakeholders. The successful development of banks will depend on their awareness of the psychology and the various aspects of social behaviour changes and benefits.

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  FREE ZONES AS A TOOL OF STATE ECONOMIC REGULATION

  Free zones emerge at a certain stage in the development of national economy as a new form of interaction in foreign trade and foreign economic relations of a country. Duty free zones are one of the most common types of free zones. The balanced achievement of a variety of goals by creating free zones leads to the conclusion that they can also be a ... Free zones emerge at a certain stage in the development of national economy as a new form of interaction in foreign trade and foreign economic relations of a country. Duty free zones are one of the most common types of free zones. The balanced achievement of a variety of goals by creating free zones leads to the conclusion that they can also be a tool of state economic regulation. Although there are almost all conditions for the development of free zones in Bulgaria, their activities, and hence their importance for our country, are on the decrease. The question arising is how to change that. The following trends in the development of free zones in Bulgaria can be outlined as very important: changing the regulatory requirements for tenants concerning the technological level and type of productions carried out in the free zones; tax incentives for investors; turning the free zones into industrial sites which use new technologies; using the regime approach in creating free zones in Bulgaria; authorizing a state agency to organize, coordinate and monitor the activities of the free zones in the country; and setting priority objectives in the operation of the free zones. This will provide opportunities for identifying the exact location and role of free zones and will make them an effective tool for state economic regulation.