"Scientific research" Almanac

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  ON EVOLUTION AND THE NEW CHALLENGES FACING BANK MARKETING IN THE AFTERMATH OF THE FINANCIAL CRISIS

  In times of a global financial and economic crisis and global banking collapse, effective bank marketing will be the key factor for successful stabilization of the ban-king system. The dynamic and volatile banking trends require a thorough reorganization of the concepts for strategic marketing planning and forecasting regarding customers, partners ... In times of a global financial and economic crisis and global banking collapse, effective bank marketing will be the key factor for successful stabilization of the ban-king system. The dynamic and volatile banking trends require a thorough reorganization of the concepts for strategic marketing planning and forecasting regarding customers, partners and shareholders. It will enable banks to turn the opportunities created by the globalization process into real profits and retain their key role of major financial intermediaries. In the highly competitive market of financial services one of the leading concepts in modern bank marketing requires that banks should set socially responsible and meaningful goals that would generate higher value for all stakeholders. The successful development of banks will depend on their awareness of the psychology and the various aspects of social behaviour changes and benefits.

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  OFFSHORE ZONES – PLACES FOR IMPLEMENTING CRIMINAL INITIATIVES OR ECONOMICALLY JUSTIFIED INVESTMENTS

  An intensive dispute about the role of the offshore zones in modern global economy is taking place among researchers, politicians and financial specialists. What are the reasons for investors to transfer their savings to such offshore zones – are they motivated by economic reasons or are they just realizing their criminal intentions using the ... An intensive dispute about the role of the offshore zones in modern global economy is taking place among researchers, politicians and financial specialists. What are the reasons for investors to transfer their savings to such offshore zones – are they motivated by economic reasons or are they just realizing their criminal intentions using the offshore status? According to Zhixiang Sun investors will transfer their savings to offshore zones until the ratio between return in the home country towards return in the offshore zone is higher than the ratio between unity minus the tax rate in the home country and unity minus the tax rate in the offshore zone. In our research we calculate these ratios for a US investor towards a possible transfer to 9 Caribbean offshore zones. For all cases we find that there are strong economic reasons for investors to transfer their savings to offshore zones. The same conclusions refer to Bulgarian investors, too. It is only for Panama that we did not find economic reasons.

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  EVALUATION OF THE NEOCLASSICAL MODEL OF FUNCTIONING OF THE ECONOMY AND MOVE TOWARDS KEYNESIANISM

  Since the end of 2007 and the beginning of 2008 the global economy has been in an economic and financial crisis. This is a phenomenon with global consequences for production and consumption. In this line of thought two important questions come to the foreground. They are connected with the market and the state when coordinating and guiding ... Since the end of 2007 and the beginning of 2008 the global economy has been in an economic and financial crisis. This is a phenomenon with global consequences for production and consumption. In this line of thought two important questions come to the foreground. They are connected with the market and the state when coordinating and guiding business decisions, on the one hand, and a system of measures for over-coming the consequences of the crisis situation – on the other. On this basis, the paper aims to compare the theoretical concepts of the leading schools of economics – neoclas¬sical and Keynesian, in the direction of proposed measures to remedy such a situation and to take up again the path of economic growth.