"Scientific research" Almanac

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  ON EVOLUTION AND THE NEW CHALLENGES FACING BANK MARKETING IN THE AFTERMATH OF THE FINANCIAL CRISIS

  In times of a global financial and economic crisis and global banking collapse, effective bank marketing will be the key factor for successful stabilization of the ban-king system. The dynamic and volatile banking trends require a thorough reorganization of the concepts for strategic marketing planning and forecasting regarding customers, partners ... In times of a global financial and economic crisis and global banking collapse, effective bank marketing will be the key factor for successful stabilization of the ban-king system. The dynamic and volatile banking trends require a thorough reorganization of the concepts for strategic marketing planning and forecasting regarding customers, partners and shareholders. It will enable banks to turn the opportunities created by the globalization process into real profits and retain their key role of major financial intermediaries. In the highly competitive market of financial services one of the leading concepts in modern bank marketing requires that banks should set socially responsible and meaningful goals that would generate higher value for all stakeholders. The successful development of banks will depend on their awareness of the psychology and the various aspects of social behaviour changes and benefits.

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  THE TOBIN TAX AND THE SPECULATIVE CURRENCY TRANSACTIONS

  The purpose of this paper is to outline the Tobin Tax ability to solve certain problems related to the instability of financial markets, conditioned by speculative transactions. First proposed in the early 70’s of the 20th century, Tobin’s idea has re-tained its relevance and is still subject of attention both in academic circles and in terms of ... The purpose of this paper is to outline the Tobin Tax ability to solve certain problems related to the instability of financial markets, conditioned by speculative transactions. First proposed in the early 70’s of the 20th century, Tobin’s idea has re-tained its relevance and is still subject of attention both in academic circles and in terms of its practical implementation. Briefly reviewing the unsuccessful experience of Swe-den to introduce its own type of the Tobin Tax, the paper seeks the lessons learned through it and identifies the most significant obstacles and challenges before the finan-cial transactions taxation from financial, political and organizational point of view.

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  PECULIARITIES AND PROBLEMS OF EQUITY FINANCING OF A BUSINESS

  Equity financing underlies the right investment decision-making, engages banks, ensures increased production and receipts, and strengthens the company’s positions on the national and international markets. Under the conditions of economic crisis and in the presence of a credit restriction and limited access to the capital market, equity fi-nancing ... Equity financing underlies the right investment decision-making, engages banks, ensures increased production and receipts, and strengthens the company’s positions on the national and international markets. Under the conditions of economic crisis and in the presence of a credit restriction and limited access to the capital market, equity fi-nancing of small and medium-sized companies in our country is crucial for their sur-vival. A company’s prosperity depends on the appropriate use of all financing tech-niques, i.e. it depends on the rational combination of equity financing and external financing.