"Scientific research" Almanac

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  THE MEASURING AND EVALUATION OF RESULTS OF MARKETING ACTIVITY IN BULGARIAN ENTERPRISES - A STATE, PROBLEMS AND DECISIONS

  Over the last decade, foreign economic literature and, to a smaller degree, economic journals in Bulgarian abound in scientific publications that focus on performance management, in particular on the approaches, models, and evaluators applied in the evaluation of performance results. A growing number of surveys aim to determine the extent to which ... Over the last decade, foreign economic literature and, to a smaller degree, economic journals in Bulgarian abound in scientific publications that focus on performance management, in particular on the approaches, models, and evaluators applied in the evaluation of performance results. A growing number of surveys aim to determine the extent to which such practices have become popular among companies in different countries. This project has been designed to promote economic research in a sphere which has not been fully examined so far, in evaluating marketing activity results as a functional dimension of company performance. The work of the team has been based on the assumption that marketing activities should be evaluated within the context of their input in the accomplishment of corporate strategic goals. Accordingly, the evaluation of marketing activities results and opportunities to beginning changes in small and medium-sized Bulgarian organizations was based on the same assumption.

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  SOCIAL NETWORK ANALYSIS IN A VIRTUAL COLLABORATIVE LEARNING ENVIRONMENT

  The present study is focused on the social network analysis and its opportunities for identification and analysis of virtual social structures that emerge in the process of education. The social world and the relative position of the individual members and cliques within the social network is investigated and described, based on empirical data for ... The present study is focused on the social network analysis and its opportunities for identification and analysis of virtual social structures that emerge in the process of education. The social world and the relative position of the individual members and cliques within the social network is investigated and described, based on empirical data for online interactions (private messages and postings in course forums) between 901 actors (including 14 teachers, 2 administrators and 885 students) emerging in the learning environment of the elective course “Business communications in foreign language”. This can help in better understanding and managing of their behavior in the process of collaborative learning.

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  RESEARCH OF PUBLIC-PRIVATE PARTNERSHIPS INFLUENCE ON THE ECONOMY

  The presence of an up-to-date and sophisticated infrastructure signifies a fundamental stimulus for economic growth and hence raising people’s standard of living. Throughout its economic development our country needs fresh and unconventional decision-making in public servicing as well as modernization of infrastructure and public utilities. ... The presence of an up-to-date and sophisticated infrastructure signifies a fundamental stimulus for economic growth and hence raising people’s standard of living. Throughout its economic development our country needs fresh and unconventional decision-making in public servicing as well as modernization of infrastructure and public utilities. International experience reveals that public-private partnership (PPP) has turned out to be the most successful financial tool to provide funding for public infrastructure in times when central government and municipalities lack the necessary financial resources on the one hand and maximum effectiveness of invested capital is imperative on the other. This project relies on the theoretical consideration of the essence of public-private partnerships as well as empirical research of some operating public-private partnerships in Veliko Tarnovo region.