"Scientific research" Almanac

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  EVALUATION OF THE STUDENTS INFORMATION NEEDS IN “D. A. TSENOV” ACADEMY OF ECONOMICS

  Progress of society is in strong connection with generation, accumulation and sharing of knowledge. Leading role in this process should have the educational institutions. The quality of higher education is influenced by such factors as: the student’s potential, competence and motivation of the faculty, quality and quantity of the equipment. This ... Progress of society is in strong connection with generation, accumulation and sharing of knowledge. Leading role in this process should have the educational institutions. The quality of higher education is influenced by such factors as: the student’s potential, competence and motivation of the faculty, quality and quantity of the equipment. This study is focused on the third component, in particular, on the equipment of educational process with modern information technologies. Emphases in the study are two: (a) structuring the needs of internet resources of students in the D. A. Tsenov Academy of Economics and (b) evaluating the potential spread of wireless internet among the student community. Results indicate that students are among the most active users of internet, mobile computers and wireless internet technologies. Students’ satisfaction with the internet resources, supplied in the Tsenov Academy of Economics is relatively low. The main recommendation for increasing the level of satisfaction is expanding the existing wireless internet network, thereby ensuring more reliable, more stable and faster data traffic.

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  THIRD STREAM ACTIVITIES AND ALUMNI RELATIONS AT THE UNIVERSITIES

  This material explores the role of alumni relations as a factor for the development of Tsenov Academy of Economics` third stream activities. Graduates of Tsenov Academy of Economics are regarded as bearers of knowledge and skills which are inexhaustible strategic capital on competition at the educational market. With their help, the Academy can ... This material explores the role of alumni relations as a factor for the development of Tsenov Academy of Economics` third stream activities. Graduates of Tsenov Academy of Economics are regarded as bearers of knowledge and skills which are inexhaustible strategic capital on competition at the educational market. With their help, the Academy can significantly extend the type and scope of third stream activities, to attract an increasing flow of prospective students, students, business partners, material and financial resources, to further strengthen the social and cultural impact on the external environment.

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  TRADE INTERMEDIARIES RELATIONSHIP MANAGEMENT IMPROVEMENT IN THE CONDITIONS OF ECONCMIC CRISIS

  The building and management of the relationships with the consumers is a key success factor in modern business. The decisions of relationship management are becoming more and more important in Bulgaria too. In the current research the strategy for consumer relationship management is presented from the intermediaries point of view in the ... The building and management of the relationships with the consumers is a key success factor in modern business. The decisions of relationship management are becoming more and more important in Bulgaria too. In the current research the strategy for consumer relationship management is presented from the intermediaries point of view in the conditions of economic crisis. From this point of view the methods for evaluation of the relationship with the intermediaries stress on the management of the financial relationships, stimulation and motivation of the intermediaries to do their job more effectively. Based on this conclusions are made and recommendations for better management of the relationships between wine producers and intermediaries are formulated.