"Scientific research" Almanac

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  RESEARCH ON THE STATE AND DEVELOPMENT OF E-BUSINESS AND ELECTRONIC COMMERCE VARIANTS IN BULGARIAN SMALL AND MEDIUM ENTERPRISES

  In this study the authors argue the need for rapid adopt of e-commerce in small and medium enterprises (SMEs). Based on data from studies, the current state of the use of ICT and Internet in SMEs is analyzed. Fundamental frameworks and variants of the online commerce system in this sector are developed. Methodological foundations for creating a ... In this study the authors argue the need for rapid adopt of e-commerce in small and medium enterprises (SMEs). Based on data from studies, the current state of the use of ICT and Internet in SMEs is analyzed. Fundamental frameworks and variants of the online commerce system in this sector are developed. Methodological foundations for creating a Web site of the enterprise as a basic component of e-commerce system are described. A strategy for use of the possibilities of the Internet in the business of small and medium businesses is presented. A model business plan for building a Web site with a brief description of the main tasks that must be solved is suggested. A comparative analysis of two approaches to building corporate Web site is made, and several important practical considerations in choosing a variant are presented. The most important problems in the practical building of the site are explored - the design of the site content, the model of the homepage, the promotion and marketing of the site, the main cost items and the place of the site in the corporate infrastructure. An exemplary business plan for building an Internet store of a small and medium enterprise, taking into account the main types of costs and the possibilities of effectiveness of the project, is proposed.

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  THE EFFECT OF INNOVATIVE INFORMATION AND COMPUTER TECHNOLOGIES ON FOREIGN LANGUAGE TEACHING AT TSENOV ACADEMY OF ECONOMICS

  The wider introduction of modern IT in all spheres of public life, and especially in modern teaching and learning has lead to the growing recognition of Computer-Assisted Language Learning (CALL) as an innovative method for improving the quality of foreign-languages learning. The indexes of improved quality of teaching and education by applying ... The wider introduction of modern IT in all spheres of public life, and especially in modern teaching and learning has lead to the growing recognition of Computer-Assisted Language Learning (CALL) as an innovative method for improving the quality of foreign-languages learning. The indexes of improved quality of teaching and education by applying the Computer-Assisted Language Learning method include increased productiveness and efficiency of the learning process, as well as better accessibility and convenience, alongside higher motivation of students and tutors and overall institutional efficiency. In this paper, we have tried to present some key theoretical concepts regarding the efficiency of innovative methods in foreign languages teaching, as well as potential for their deployment in academic practice. The paper also summarises the findings of the research we conducted with the project The Effect of Innovative Information and Computer Technologies on Foreign Languages Teaching at Tsenov Academy of Economics in a pursuit of improving further the foreign-languages teaching process at the Academy by adding more value to the educational product.

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  INTERNATIONALIZATION OF COMPANIES FROM THE SERVICE SECTOR IN BULGARIA

  The process of internationalization in services is a new socio-economic phenomenon, a present topic that is still not enough researched. Services are becoming an important component of the expanded reproduction in the national economy. This sector is seen as a “generator” of economic growth, so its importance in the economies of individual ... The process of internationalization in services is a new socio-economic phenomenon, a present topic that is still not enough researched. Services are becoming an important component of the expanded reproduction in the national economy. This sector is seen as a “generator” of economic growth, so its importance in the economies of individual countries is steadily increasing. Important issue for Bulgaria is how the country could earn better from the concurrent development of two processes - increasing internationalization and the rising role of services. Therefore the objective of the research project is to discover the main aspects in the practice of companies in the Bulgarian services sector. The object of the study is the effects of processes of internationalization on Bulgarian companies. Essential features of internationalization in services are described. An assessment of options for its implementation in practice of local and foreign companies in this sector has been made.