"Scientific research" Almanac

More titles

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  STUDY OF THE WEB ANALYTICS MARKET

  Aiming to increase the productivity of their marketing budgets, more companies realize the necessity of measuring the results of online activities. This study was prompted by the growing interest of business to use web analytics tools. It reviews some factors that affect the diffusion of web analytics tools and provides an overview of the key ... Aiming to increase the productivity of their marketing budgets, more companies realize the necessity of measuring the results of online activities. This study was prompted by the growing interest of business to use web analytics tools. It reviews some factors that affect the diffusion of web analytics tools and provides an overview of the key indicators and functionalities for web analytics. The results of a study of web analytics tools market are presented. The study identifies the structure of web analytics market, on which Google Analytics has established an unrivaled leadership (both globally and in Bulgaria in particular). One of the findings is that site owners lack sufficient knowledge about the web analytics benefits. This deficiency can be compensated by creating an interactive training module that promotes the benefits of web analytics tools.

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  RAW MATERIAL EXTRACTION AND ECOLOGIZATION OF THE MINING INDUSTRY

  Under the current economic conditions industrial production ecologization is important for solving diverse problems, new and unfamiliar to the economy. The scientific research entitled: „Raw material extraction and ecologization of the mining industry” is of theoretical-applied orientation. It is relevant to the envi-ronmental problems of mining ... Under the current economic conditions industrial production ecologization is important for solving diverse problems, new and unfamiliar to the economy. The scientific research entitled: „Raw material extraction and ecologization of the mining industry” is of theoretical-applied orientation. It is relevant to the envi-ronmental problems of mining industry and environment preservation and repro-duction. The ecologization of mining industry provides quality and ñompetitiveness of finished products on the domestic and international markets; facilitates technical cooperation between stakeholders; man in his activities and the environment are protected from the harmful effects of the applied technologies and processes.

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  GRAPHICAL ANALYSIS TECHNIQUES OF MARKET TRENDS

  The current research paper presents a comparative analysis of the various types of charts that are normally applied in trading financial instruments. Patterns that are applicable in European as well as in US and Japanese practices are systematized. The study systematizes the „price models” of trend analysis. The peculiar features of the „turning” ... The current research paper presents a comparative analysis of the various types of charts that are normally applied in trading financial instruments. Patterns that are applicable in European as well as in US and Japanese practices are systematized. The study systematizes the „price models” of trend analysis. The peculiar features of the „turning” and the „continuing” models are revealed. Some of those models are proved to bear prognostic authenticity.