"Scientific research" Almanac

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  OPTIMIZING THE EFFECTIVENESS OF DIRECT MARKETING CAMPAIGNS USING DATA MINING

  In this article several data mining models, together with the conventional RFM model, are designed and applied for optimizing the effectiveness of direct marketing campaigns. Regardless of its popularity as a means for generating “optimal” target lists, RFM analysis is far from optimal solution. Applied on empirical data for one-year activities of ... In this article several data mining models, together with the conventional RFM model, are designed and applied for optimizing the effectiveness of direct marketing campaigns. Regardless of its popularity as a means for generating “optimal” target lists, RFM analysis is far from optimal solution. Applied on empirical data for one-year activities of an e-shop of electronic and home appliance technique, all data mining models surpass RFM model in predictive performance.

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  ANALYSIS OF TOURISM CLUSTRS DEVELOPMENT

  Developments in the formation and functioning of the Bulgarian clusters are in its initial phase. Strongly supported by the state these business units increased rapidly in number. However, such issues arise as: “How clusters should be actually working in our economy?”, “In which sectors should be exercised influence in the direction of support ... Developments in the formation and functioning of the Bulgarian clusters are in its initial phase. Strongly supported by the state these business units increased rapidly in number. However, such issues arise as: “How clusters should be actually working in our economy?”, “In which sectors should be exercised influence in the direction of support clusters?” “Really bunches of companies are suitable model a competitive economy?” etc. The answers to these and other issues related to cluster will be received in the future. The fact is that in world practice, such entities are carried out, realized and will likely give very good economic and social outcomes, leading included enterprises and regions in which they operate, to economic prosperity. This project is a continuation of several previous studies concerning clusters on one side and tourism on the other. It comes to meet the scientific “intersection” of two research teams – those from the Departments of Industrial Business and Entrepreneurship and Commercial Business. Data collected by the project indicate many diverse processes in the field of clustering in the most attractive economic sectors in Bulgaria - tourism. They promise “interesting times” for those in clusters and for the policy-makers.

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  INTEGRATION OF ECOLOGICAL AIMS IN THE LOCAL DEVELOPMENT POLICY ANT REGIONAL PLANNING IN BULGARIA

  The aim of this study is to be developed and approved methodology for integrating äî global environmental objectives into local development policy and spatial planning in Bulgaria. Object of research are the main documents of the United Nations, EU and national programs concerning environmental objectives and the methodology for regional ... The aim of this study is to be developed and approved methodology for integrating äî global environmental objectives into local development policy and spatial planning in Bulgaria. Object of research are the main documents of the United Nations, EU and national programs concerning environmental objectives and the methodology for regional planning on the level of planning regions, districts and municipalities. Subject of study is the adaptation of global environmental objectives in a framework methodology for planning and assessing the environmental impact of Structural Fund projects applicable to the creation of integrated products for local economic development. In the course of the study were examined key documents related to climate change, biodiversity, desertification and the need of their integration in the regional and local development. Training techniques are proposed, suitable for both municipal employees and civil society organizations. They are the basis for developing a training program to Centre for post-graduate and continuing education.