• Icon to change language to english
  • Icon to change language to english

RAISING CORPORATE COMPETITIVENESS AS A COMPANY STRATEGY ELEMENT

Authors

Keywords
-

Summary
Raising corporate competitiveness is a fundamental problem of modern economy directly related to the optimization of company performance and its survival in a market environment. This is a permanent process which has to deal with a number of problems, and some of them have been explored in this work.

This research focuses on the essence of competitiveness as a corporate strategy element, and it identifies the differences between corporate competitiveness and corporate production competitiveness. Some major factors that determine corporate competitiveness have been considered, such as resources, finance, technical equipment available, pricing, etc.

This work also focuses on practical solutions to problems related to corporate competitiveness. These solutions were prompted after conducting a survey among manufacturers of dairy products. The findings of the practical survey were also used to analyze the real condition of corporate competitiveness of companies in the branch, as well as to make some recommendations towards raising that competitiveness.

JEL: -
Pages: 50
Price: 3 Points

More titles

  • DEVELOPMENT OF A SYSTEM OF PROCEDURES FOR QUALITY ASSURANCE PLANNING PROCESS IN BUSINESS ORGANIZATIONS (ORGANIZATIONAL AND TECHNOLOGICAL ASPECTS)

    The main goal of every business organization is to provide quality products and services to its customers. This is why the companies must constantly generate competitive advantages and improve their business processes. The planning processes management systems have a significant potential in terms of their capability of solving complex corporate ...

  • PRACTICAL ASPECTS OF THE CONCEPT FOR VALUE-BASED MANAGEMENT OF BULGARIAN PUBLIC COMPANIES

    The evaluation of entrepreneur’s activities is directly related to the value of the company as a composite index comprising the interests of all stakeholders interested in its development. Value determination is a complex and continuous process, which is influenced by many factors in the course of time. Regardless of the difficulties related to ...

  • FINANCIAL STATEMENTS OF BANKS AND STATE-OWNED ENTERPRISES UNDER THE CONDITIONS OF GLOBALIZING ECONOMY

    The study covers the existing accounting practices in terms of reporting and communicating of information in the annual financial statements (AFS) of Bulgarian banks and state-owned businesses. The main thesis of the study is that there are possibilities for improvement of the structure and contents of the annual financial statements of such ...