"Scientific research" Almanac

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  CONSUMER PREFERENCES ANALYSIS USING STATED CHOICE METHODS

  Choice behavior analysis of customers is a fundamental domain in marketing research. Unfortunately, regardless of the rich palette of methods for customer preferences analysis in the scientific literature, there is yet a lack of mature methodology for longitudinal analysis of discrete choice data. In this research we present and approbate an ... Choice behavior analysis of customers is a fundamental domain in marketing research. Unfortunately, regardless of the rich palette of methods for customer preferences analysis in the scientific literature, there is yet a lack of mature methodology for longitudinal analysis of discrete choice data. In this research we present and approbate an adequate methodology for longitudinal analysis of stated choice data and tracking in customer preferences structure, which is realized by combined application of methods for discrete choice analysis and methods for econometric analysis of panel data.

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  CHALLENGES IN THE INNOVATION ACTIVITY IN RURAL TOURISM IN BULGARIA

  The rural tourism makes an important and increasing contribution to economic growth of Bulgaria. It also represents one of the best opportunities to create income and employment for rural areas in our country with various stages of development. The growth of tourism, however, cannot be taken for granted. The present paper deals with economic ... The rural tourism makes an important and increasing contribution to economic growth of Bulgaria. It also represents one of the best opportunities to create income and employment for rural areas in our country with various stages of development. The growth of tourism, however, cannot be taken for granted. The present paper deals with economic subjects, working in the sector of rural tourism in the region “Central Stara Planina”, which innovation activity is influenced by the occurring dynamic market and product changes. The paper studies the conditions and factors, determining the innovation activity of defined economic subjects. The main aim of this research is to view and interpret basic theoretical-methodological formulations of the essence of innovations and in this context to offer indices, assessing the innovation activity of tourism enterprises, which, checked empirically in a certain degree, can help the choice of suitable management solutions. Therefore the fragment approbation of this indices are assumed as suitable for assessing the innovation activity of the economic subjects working in the studied sector. Important conclusions are drawn from the received research results. Dynamics of innovation in the rural tourism brings new ideas, services and products to the marketplace. Encompassing the whole tourism value chain, innovation does not only mean adapting the tourism industry to the changing tourism patterns with new marketing strategies, but also fostering new and innovative services, products and processes. Innovation in tourism is to be seen as a permanent and dynamic process. Today, the economics of tourism allows suppliers to deal more effectively with the increasing complexity and diversity of consumer requirements.

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  BIOFUELS IN BULGARIA - TRENDS AND CHALLENGES

  Biofuels play an important role in the world energy policy. The problem is whether biofuel production is reasoned and whether it is a product, offering the humanity an energy source which is ecologically pure and environmentally-friendly. The exhaustion of fossil fuels and the change in climate require, on the one hand, adequate decisions to ... Biofuels play an important role in the world energy policy. The problem is whether biofuel production is reasoned and whether it is a product, offering the humanity an energy source which is ecologically pure and environmentally-friendly. The exhaustion of fossil fuels and the change in climate require, on the one hand, adequate decisions to preserve the environment for the future generations. On the other hand, the deepening world economic crisis, worldwide famine, the shortage of food and food products and their rising prices make it necessary to manage and utilize waste, an enormous source of which are agriculture and waste products (domestic, commercial, industrial, institutional, etc.)