"Scientific research" Almanac

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  POSSIBILITIES FOR FORMATION OF AGRICULTURAL PRODUCT IN BULGARIA

  The tourist product is basically a group of tourist services offered under same price. The product “rural tourism” includes the creation of packets of services, systems for reservations and monitoring, pointed to certain groups. The formation and development of the rural tourism market in Bulgaria requires the unification of objects offering rural ... The tourist product is basically a group of tourist services offered under same price. The product “rural tourism” includes the creation of packets of services, systems for reservations and monitoring, pointed to certain groups. The formation and development of the rural tourism market in Bulgaria requires the unification of objects offering rural tourism in united network of brands guaranteeing quality of the tourist services. This is possible by bringing in universal standards for servicing tourists and establishing of a system for categorization of the tourist places in mountains and villages. The creation of specific tourist product in Bulgaria will provide: improving of the economical and social conditions in village areas, diversity of the economical activities in the agricultural sector, providing higher life standard and improving the skills and knowledge of workers, limiting the abandonment of villages in the country caused by unemployment.

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  CHALLENGES IN THE INNOVATION ACTIVITY IN RURAL TOURISM IN BULGARIA

  The rural tourism makes an important and increasing contribution to economic growth of Bulgaria. It also represents one of the best opportunities to create income and employment for rural areas in our country with various stages of development. The growth of tourism, however, cannot be taken for granted. The present paper deals with economic ... The rural tourism makes an important and increasing contribution to economic growth of Bulgaria. It also represents one of the best opportunities to create income and employment for rural areas in our country with various stages of development. The growth of tourism, however, cannot be taken for granted. The present paper deals with economic subjects, working in the sector of rural tourism in the region “Central Stara Planina”, which innovation activity is influenced by the occurring dynamic market and product changes. The paper studies the conditions and factors, determining the innovation activity of defined economic subjects. The main aim of this research is to view and interpret basic theoretical-methodological formulations of the essence of innovations and in this context to offer indices, assessing the innovation activity of tourism enterprises, which, checked empirically in a certain degree, can help the choice of suitable management solutions. Therefore the fragment approbation of this indices are assumed as suitable for assessing the innovation activity of the economic subjects working in the studied sector. Important conclusions are drawn from the received research results. Dynamics of innovation in the rural tourism brings new ideas, services and products to the marketplace. Encompassing the whole tourism value chain, innovation does not only mean adapting the tourism industry to the changing tourism patterns with new marketing strategies, but also fostering new and innovative services, products and processes. Innovation in tourism is to be seen as a permanent and dynamic process. Today, the economics of tourism allows suppliers to deal more effectively with the increasing complexity and diversity of consumer requirements.

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  HEALTHCARE WORKFORCE – CHALLENGES OF THE REFORM

  Studying the managerial, financial and socio-economic problems of the formation and development of healthcare workforce is necessary for diagnosticating the state of the system and working out mechanisms for solving them. The serious unsolved problems facing Bulgarian healthcare can be solved through working out scientifically grounded methods ... Studying the managerial, financial and socio-economic problems of the formation and development of healthcare workforce is necessary for diagnosticating the state of the system and working out mechanisms for solving them. The serious unsolved problems facing Bulgarian healthcare can be solved through working out scientifically grounded methods adequate to the modern requirements for managing resource potential, in compliance with the national priorities of Bulgaria’s Health Strategy. One of the main priorities in the sphere of managing healthcare workforce is creating models of indicators which are to interact with one another like balanced systems of indicators. These models will feed the information entrance of the management system. They can help improve the National Health Card and other normative documents in this sphere.