"Scientific research" Almanac

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  CONSUMER PREFERENCES ANALYSIS USING STATED CHOICE METHODS

  Choice behavior analysis of customers is a fundamental domain in marketing research. Unfortunately, regardless of the rich palette of methods for customer preferences analysis in the scientific literature, there is yet a lack of mature methodology for longitudinal analysis of discrete choice data. In this research we present and approbate an ... Choice behavior analysis of customers is a fundamental domain in marketing research. Unfortunately, regardless of the rich palette of methods for customer preferences analysis in the scientific literature, there is yet a lack of mature methodology for longitudinal analysis of discrete choice data. In this research we present and approbate an adequate methodology for longitudinal analysis of stated choice data and tracking in customer preferences structure, which is realized by combined application of methods for discrete choice analysis and methods for econometric analysis of panel data.

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  HEALTHCARE WORKFORCE – CHALLENGES OF THE REFORM

  Studying the managerial, financial and socio-economic problems of the formation and development of healthcare workforce is necessary for diagnosticating the state of the system and working out mechanisms for solving them. The serious unsolved problems facing Bulgarian healthcare can be solved through working out scientifically grounded methods ... Studying the managerial, financial and socio-economic problems of the formation and development of healthcare workforce is necessary for diagnosticating the state of the system and working out mechanisms for solving them. The serious unsolved problems facing Bulgarian healthcare can be solved through working out scientifically grounded methods adequate to the modern requirements for managing resource potential, in compliance with the national priorities of Bulgaria’s Health Strategy. One of the main priorities in the sphere of managing healthcare workforce is creating models of indicators which are to interact with one another like balanced systems of indicators. These models will feed the information entrance of the management system. They can help improve the National Health Card and other normative documents in this sphere.

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  POSSIBILITIES FOR FORMATION OF AGRICULTURAL PRODUCT IN BULGARIA

  The tourist product is basically a group of tourist services offered under same price. The product “rural tourism” includes the creation of packets of services, systems for reservations and monitoring, pointed to certain groups. The formation and development of the rural tourism market in Bulgaria requires the unification of objects offering rural ... The tourist product is basically a group of tourist services offered under same price. The product “rural tourism” includes the creation of packets of services, systems for reservations and monitoring, pointed to certain groups. The formation and development of the rural tourism market in Bulgaria requires the unification of objects offering rural tourism in united network of brands guaranteeing quality of the tourist services. This is possible by bringing in universal standards for servicing tourists and establishing of a system for categorization of the tourist places in mountains and villages. The creation of specific tourist product in Bulgaria will provide: improving of the economical and social conditions in village areas, diversity of the economical activities in the agricultural sector, providing higher life standard and improving the skills and knowledge of workers, limiting the abandonment of villages in the country caused by unemployment.