"Scientific research" Almanac

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  CONSUMER PREFERENCES ANALYSIS USING STATED CHOICE METHODS

  Choice behavior analysis of customers is a fundamental domain in marketing research. Unfortunately, regardless of the rich palette of methods for customer preferences analysis in the scientific literature, there is yet a lack of mature methodology for longitudinal analysis of discrete choice data. In this research we present and approbate an ... Choice behavior analysis of customers is a fundamental domain in marketing research. Unfortunately, regardless of the rich palette of methods for customer preferences analysis in the scientific literature, there is yet a lack of mature methodology for longitudinal analysis of discrete choice data. In this research we present and approbate an adequate methodology for longitudinal analysis of stated choice data and tracking in customer preferences structure, which is realized by combined application of methods for discrete choice analysis and methods for econometric analysis of panel data.

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  PROBLEMS OF QUALITY IN AGRIBUSINESS

  Product quality and food is a major priority of the task agribusiness in the EU and Bulgaria. It is therefore an object of research and development of strict safety rules and control production, processing, transport, storage and sale the products of agricultural origin, ie "Farm to fork". The project explores the essence of quality in ... Product quality and food is a major priority of the task agribusiness in the EU and Bulgaria. It is therefore an object of research and development of strict safety rules and control production, processing, transport, storage and sale the products of agricultural origin, ie "Farm to fork". The project explores the essence of quality in agribusiness, the rules its management through the introduction of standards - international, European harmonized, voluntary and mandatory, which are based on improving the competitiveness of companies Industry: ISO 9000, ISO 14000, ONSAS 18,000, ISO 22000, ISO 28000, HACCP, BRC Global Standard, IFS, EurepGap dr. Na and their basis is developed and integrated systems for quality management. It also explores policy and EU competitive merit-based and aimed at supporting farmers' efforts in the fight for European quality, reflected by the "WHITE PAPER food safety" and 'GREEN PAPER on the quality of agricultural products » and concrete measures of common agricultural policy EU support for producers in that direction.

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  POSSIBILITIES FOR FORMATION OF AGRICULTURAL PRODUCT IN BULGARIA

  The tourist product is basically a group of tourist services offered under same price. The product “rural tourism” includes the creation of packets of services, systems for reservations and monitoring, pointed to certain groups. The formation and development of the rural tourism market in Bulgaria requires the unification of objects offering rural ... The tourist product is basically a group of tourist services offered under same price. The product “rural tourism” includes the creation of packets of services, systems for reservations and monitoring, pointed to certain groups. The formation and development of the rural tourism market in Bulgaria requires the unification of objects offering rural tourism in united network of brands guaranteeing quality of the tourist services. This is possible by bringing in universal standards for servicing tourists and establishing of a system for categorization of the tourist places in mountains and villages. The creation of specific tourist product in Bulgaria will provide: improving of the economical and social conditions in village areas, diversity of the economical activities in the agricultural sector, providing higher life standard and improving the skills and knowledge of workers, limiting the abandonment of villages in the country caused by unemployment.