"Scientific research" Almanac

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  DESINING OF MARKETING STRATEGYES FOR PRODUCTION AND SALES OF BIOFUELS

  The application of the strategies for ecological marketing for manufacturing and salling biofuels gives a possibility for the enterprises to increase their incomes through realising biofuels on the market, that correspond to the consumption needs of the customers; optimizing the process of negotiating with the customers; keeping existing and ... The application of the strategies for ecological marketing for manufacturing and salling biofuels gives a possibility for the enterprises to increase their incomes through realising biofuels on the market, that correspond to the consumption needs of the customers; optimizing the process of negotiating with the customers; keeping existing and attracting of new biofuel customers. The basic goal of the work is on the ground of the leasing theoretical concepts and research of the practice existing in our country to genreate ideas for giving assistance to Bulgarian enterprises in their ambition to implement ecological marketing for manufacturing and salling biofuels, that are presumed to be environmentally safe. As to suggest other approaches for working to attract new customers and to keep the present key customers, which will broaden the marketing presence with (marketing share) and to increase competetiveness of the business.

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  RISK AND RETURN ON CORPORATE INVESTMENTS IN HUMAN RESOURCE AND KNOWLEDGE-BASED ECONOMY

  The study presents the results obtained within a scientific research project “Risk and return on Corporate investments in human resource and knowledge-based economy”. The research was focused on the study and evaluation of corporate investments in human resource in terms of risk and return of investments. The topic complies with the common ... The study presents the results obtained within a scientific research project “Risk and return on Corporate investments in human resource and knowledge-based economy”. The research was focused on the study and evaluation of corporate investments in human resource in terms of risk and return of investments. The topic complies with the common criteria for academic scientific research and the recommended interdisciplinary types of research. The research may be characterized by the following features: • A complex research on a problem with high levels of topicality and importance for Bulgarian companies. • The empirical data outline the practice and profile of the managerial decisions for corporate investments in human resource. The research resulted in segmentation, grouping and comparing of the common practices for taking managerial decisions for investments in human capital. • The results of the research include a database of relations and dependencies. • The field of the research has a markedly interdisciplinary character and includes scientific and research problems from the fields of both the financial and the managerial science.

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  DESIGNING AND BUILDING A SYSTEM FOR MEASUREMENT AND MONITORING OF STUDENT’S QUALIFICATION PROFILE (QUABAR-S)

  Among the priority management goals of any higher education institution are to obtain higher professional qualification and to enhance the possibilities for students’ professional realization. The discussions about the adequacy of the training which the graduates of economic higher education institutions receive are multilayer and they are ... Among the priority management goals of any higher education institution are to obtain higher professional qualification and to enhance the possibilities for students’ professional realization. The discussions about the adequacy of the training which the graduates of economic higher education institutions receive are multilayer and they are characterized by inherent contradictions in interests. One of the major reasons for these contradictions is founded on the lack of adequate and timely measures for “successful” student qualification profile. This causes a “fuzzy” perspective for a good professional realization. The focus of the study is in the institutional research area. It describes the process of designing, developing and deploying a methodology for measurement and monitoring of student’ qualification profile.