"Scientific research" Almanac

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  DESINING OF MARKETING STRATEGYES FOR PRODUCTION AND SALES OF BIOFUELS

  The application of the strategies for ecological marketing for manufacturing and salling biofuels gives a possibility for the enterprises to increase their incomes through realising biofuels on the market, that correspond to the consumption needs of the customers; optimizing the process of negotiating with the customers; keeping existing and ... The application of the strategies for ecological marketing for manufacturing and salling biofuels gives a possibility for the enterprises to increase their incomes through realising biofuels on the market, that correspond to the consumption needs of the customers; optimizing the process of negotiating with the customers; keeping existing and attracting of new biofuel customers. The basic goal of the work is on the ground of the leasing theoretical concepts and research of the practice existing in our country to genreate ideas for giving assistance to Bulgarian enterprises in their ambition to implement ecological marketing for manufacturing and salling biofuels, that are presumed to be environmentally safe. As to suggest other approaches for working to attract new customers and to keep the present key customers, which will broaden the marketing presence with (marketing share) and to increase competetiveness of the business.

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  DESIGNING AND BUILDING A SYSTEM FOR MEASUREMENT AND MONITORING OF STUDENT’S QUALIFICATION PROFILE (QUABAR-S)

  Among the priority management goals of any higher education institution are to obtain higher professional qualification and to enhance the possibilities for students’ professional realization. The discussions about the adequacy of the training which the graduates of economic higher education institutions receive are multilayer and they are ... Among the priority management goals of any higher education institution are to obtain higher professional qualification and to enhance the possibilities for students’ professional realization. The discussions about the adequacy of the training which the graduates of economic higher education institutions receive are multilayer and they are characterized by inherent contradictions in interests. One of the major reasons for these contradictions is founded on the lack of adequate and timely measures for “successful” student qualification profile. This causes a “fuzzy” perspective for a good professional realization. The focus of the study is in the institutional research area. It describes the process of designing, developing and deploying a methodology for measurement and monitoring of student’ qualification profile.

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  RESEARCH THE DYNAMICS OF STRUCTURAL CHANGES TO THE ECONOMY AFTEREFFECT OF INTERNAL AND FOREIGN INVESTMENTS FLOWS IN BULGARIA (ON A PERIOD 1996-2007)

  The state of the investment flows – inside and foreign - in the country was explored in the present research for the period 1996 - 2007, the type of interaction between the two types of investing and the direction of the influence on the direct foreign investment on the investments behaviour of the Bulgarian economics. In the article is made a ... The state of the investment flows – inside and foreign - in the country was explored in the present research for the period 1996 - 2007, the type of interaction between the two types of investing and the direction of the influence on the direct foreign investment on the investments behaviour of the Bulgarian economics. In the article is made a qualitative characteristic of the investment flows and estimate the degree of progressiveness (or regressiveness) of the specialised structure of the inside and the foreign investments. There is quantified the effect from the investment’s specialised structure to the investment flows on the process of the economy reconstruct in the country and is established our trend.