"Scientific research" Almanac

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  DESIGNING AND BUILDING A SYSTEM FOR MEASUREMENT AND MONITORING OF STUDENT’S QUALIFICATION PROFILE (QUABAR-S)

  Among the priority management goals of any higher education institution are to obtain higher professional qualification and to enhance the possibilities for students’ professional realization. The discussions about the adequacy of the training which the graduates of economic higher education institutions receive are multilayer and they are ... Among the priority management goals of any higher education institution are to obtain higher professional qualification and to enhance the possibilities for students’ professional realization. The discussions about the adequacy of the training which the graduates of economic higher education institutions receive are multilayer and they are characterized by inherent contradictions in interests. One of the major reasons for these contradictions is founded on the lack of adequate and timely measures for “successful” student qualification profile. This causes a “fuzzy” perspective for a good professional realization. The focus of the study is in the institutional research area. It describes the process of designing, developing and deploying a methodology for measurement and monitoring of student’ qualification profile.

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  DESINING OF MARKETING STRATEGYES FOR PRODUCTION AND SALES OF BIOFUELS

  The application of the strategies for ecological marketing for manufacturing and salling biofuels gives a possibility for the enterprises to increase their incomes through realising biofuels on the market, that correspond to the consumption needs of the customers; optimizing the process of negotiating with the customers; keeping existing and ... The application of the strategies for ecological marketing for manufacturing and salling biofuels gives a possibility for the enterprises to increase their incomes through realising biofuels on the market, that correspond to the consumption needs of the customers; optimizing the process of negotiating with the customers; keeping existing and attracting of new biofuel customers. The basic goal of the work is on the ground of the leasing theoretical concepts and research of the practice existing in our country to genreate ideas for giving assistance to Bulgarian enterprises in their ambition to implement ecological marketing for manufacturing and salling biofuels, that are presumed to be environmentally safe. As to suggest other approaches for working to attract new customers and to keep the present key customers, which will broaden the marketing presence with (marketing share) and to increase competetiveness of the business.

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  THE BARIERS FACING THE DEVELOPMENT OF THE RURAL TOURISM IN BULGARIA

  The goal of the current research is to analyze two major points: The rural tourism is one of the government’s instruments for achieving strategic goals in the development of the rural tourism for the period from 2007 to 2013 ; There are forming productive and customary recesses in the rural for development of the rural tourism. The communes in ... The goal of the current research is to analyze two major points: The rural tourism is one of the government’s instruments for achieving strategic goals in the development of the rural tourism for the period from 2007 to 2013 ; There are forming productive and customary recesses in the rural for development of the rural tourism. The communes in Bulgaria are 81% in territory and 42% in population. There is disbalance in the development of the city and agricultural sectors in matter of economic and educational level, demography, access to basic services etc. Over 80% of the communes define tourism as a priority. Only 26% from the people living in the agricultural sectors work additionally – rural tourism, hobbies etc. Only 370 hosts work in the field of rural tourism. Examining the rural tourism as a limited sector of the economy (agricultural, tourism, transport etc) allow identifying the productive and customary recesses, which on one side will satisfy major part of the government’s strategic goals for development of the agricultural sectors, and on other side will prove the rural tourism as a profitable business for Bulgaria.