DEVELOPMENT AND APPLICATION OF STRATEGIES FOR CUSTOMER RELATIONSHIP MANAGEMENT(CRM)

Authors

Keywords
-

Summary
The application of the strategies for management of relationships with customers gives a possibility for the enterprises to increase their incomes through:

realising of products and servies on the market, that correspond to the consumption needs of the customers;

improvement of service and working with customers;

optimizing the process of negotiating with the customers;

keeping existing and attracting of new customers;

more effective realization of the enterprise products.

The basic goal of the work is on the ground of the leasing theoretical concepts and research of the practice existing in our country to genreate ideas for giving assistance to Bulgarian enterprises in their ambition to implement new methods and approaches to keep the present key customers, as to suggest other approaches for working to attract new customers, which will broaden the marketing presence with (marketing share) and to increase competetiveness of the business.

JEL: -
Pages: 33
Price: 3 Points

More titles

  • USING DATA MINING PREDICTIVE MODELS AND ALGORITHMS FOR STUDENT RELATIONSHIP MANAGEMENT IN HIGHER EDUCATION

    The goal of all higher educational institutions is quality assurance in education. One way to reach this goal is by improving the decision-making procedures on the basis of predictive models that give knowledge and understanding of the various administrative and educational processes. Usually this meaningful knowledge is hidden among the ...

  • IDENTIFYING THE FACTORS WHICH INFLUENCE THE FISCAL CAPACITY OF THE BULGARIAN MUNICIPALITIES

    The aim of study is to reveal the current status of the reforms in Bulgaria as well to define the factors influencing the financial capacities of the Bulgarian municipalities. This will consequently define the capacity of the local self-government to provide adequate public services in the new economic environment. To these ends the study employs ...

  • THE INNOVATION ACTIVITY OF THE INDUSTRIAL ENTERPRISES THROUGH APPLICATION OF CLUSTER MODEL

    The research titled “Increasing of the innovation activation activity of the industrial enterprises through application of cluster model” is directed to the ongoing in Bulgaria processes in formation and development of groupings of related industrial enterprises in agglomerations and innovation activities carried out in them. It is focused ...