"Scientific research" Almanac

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  DEVELOPMENT AND APPLICATION OF STRATEGIES FOR CUSTOMER RELATIONSHIP MANAGEMENT(CRM)

  The application of the strategies for management of relationships with customers gives a possibility for the enterprises to increase their incomes through: realising of products and servies on the market, that correspond to the consumption needs of the customers; improvement of service and working with customers; optimizing the process of ... The application of the strategies for management of relationships with customers gives a possibility for the enterprises to increase their incomes through: realising of products and servies on the market, that correspond to the consumption needs of the customers; improvement of service and working with customers; optimizing the process of negotiating with the customers; keeping existing and attracting of new customers; more effective realization of the enterprise products. The basic goal of the work is on the ground of the leasing theoretical concepts and research of the practice existing in our country to genreate ideas for giving assistance to Bulgarian enterprises in their ambition to implement new methods and approaches to keep the present key customers, as to suggest other approaches for working to attract new customers, which will broaden the marketing presence with (marketing share) and to increase competetiveness of the business.

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  ECONOMIC EFFECTS OF THE KYOTO PROTOCOL ON THE FDI ATTRACTIVENESS OF THE NATIONAL ECONOMY

  In this study we investigate the economic consequences of environmental policy and in particular the impact of the Kyoto Protocol on the attractiveness of the national economy for FDI. We propose several alternative indicators for evaluation the strictness of environmental policy. The indicators are used in specifying an econometric model. We use ... In this study we investigate the economic consequences of environmental policy and in particular the impact of the Kyoto Protocol on the attractiveness of the national economy for FDI. We propose several alternative indicators for evaluation the strictness of environmental policy. The indicators are used in specifying an econometric model. We use this model for measurement of the economic impacts of the Kyoto protocol enforcement on the level and destination of the FDI in pollution intensive sectors. We find a strong correlation between FDI level and strictness of environmental policy measured with the carbon intensity of the host country economy. We use the model for assessment the economic impacts of Bulgaria’s accession to the European emissions-trading scheme.

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  IMPROVEMENT METHODS IN THE SPHERE OF EDUCATION IN BUSINESS ANALYSIS UNDER THE CONDITIONS OF NEW REALITIES

  The reaching of European standards of education and convertibility of the educational product are quite serious arguments for the search of opportunities for improving education. The approaches for structuring the analysis, as well as its modern trends are examined with reference to the new realities. The information sources are evaluated ... The reaching of European standards of education and convertibility of the educational product are quite serious arguments for the search of opportunities for improving education. The approaches for structuring the analysis, as well as its modern trends are examined with reference to the new realities. The information sources are evaluated critically and ideas are offered for the analytical activity organization. The modern trends in the educational process are outlined and their applicability is emphasized in the teaching of business analysis students and practice specialists (managers, accountants, auditors, etc). The emphasis is on multimedia presentation of lectures and the use of innovative visual aids. Approved practices are presented which have proved their importance for stimulating the self-dependent work of the students.