THE PROCESS OF INVESTMENT IN INNOVATIONS OF THE COMPANIES IN THE COSMETICS SECTOR
Authors
Keywords
innovations, investments, project management, models of implementation of investment projects; methodology for implementation of innovation projects on corporate level
Summary
The paper reviews the main characteristics of the innovation activities of Bulgarian companies operating in the cosmetics sector. Based on the existing competences related to the implementation of investment projects within the innovation corporate activities the authors propose a methodology outlining the principle project management iterations. It is intended to improve both the efficiency and the quality of the projects implemented in this sector as well as to improve the overall competitiveness in it.
Pages: 32
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