"Scientific research" Almanac

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  STUDYING THE COUNTERPARTY RISK IN INDUSTRIAL ENTERPRISES (ALONG THE LINES OF THE BREWING INDUSTRY)

  The purpose of the present study is to investigate the manifestation of counterparty risk in the operation of Bulgarian breweries and to highlight specific business solutions and practices for its effective management. In this regard, the following tasks are formulated and implemented: studying and summarizing the theoretical formulations of ... The purpose of the present study is to investigate the manifestation of counterparty risk in the operation of Bulgarian breweries and to highlight specific business solutions and practices for its effective management. In this regard, the following tasks are formulated and implemented: studying and summarizing the theoretical formulations of counterparty risk in industrial enterprises; analyzing and evaluating the current state and identifying the development trends of the brewing industry in the European Union and in Bulgaria, in particular; investigating the risky circumstances and situations arising from the actions and responses of corporate counterparties; summarizing and presenting the results of the conducted empirical survey; highlighting the best practices and initiatives for counterparty risk management in the surveyed business establishments. The main research thesis is that identifying, maintaining and developing partner relationships and interactions with certain counterparties (suppliers, clients, distributors and other physical persons and/or legal entities and the subsequent change in their actions and responses lead to unforeseen and unexpected risk situations in the breweries. As a result of the survey, the study identifies the current situation, the specificity and dynamics in the development of the brewing industry within the European Union and Bulgaria, as well as the bearers of counterparty risk in the brewing enterprises in the country and the most problematic situations and weaknesses in working with them, and outlines the guidelines and priorities for reducing, limiting, avoiding and eliminating the counterparty risk in the surveyed respondents.

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  IMPACT OF CONSUMER PROMOTIONS ON CUSTOMER-BASED BRAND EQUITY

  The present research paper outlines the effects of consumer promotions. Its subject is the type and frequency of effects of consumer promotions on customer-based brand equity dimensions. The leading role of consumer promotions within the communication mix, both nationally and globally, along with the lack of unambiguous evidence about their effect ... The present research paper outlines the effects of consumer promotions. Its subject is the type and frequency of effects of consumer promotions on customer-based brand equity dimensions. The leading role of consumer promotions within the communication mix, both nationally and globally, along with the lack of unambiguous evidence about their effect on brand equity as a top intangible asset, underlie the motivation of the current research. The present work aims to confirm the research thesis that consumer promotions can generate both positive and negative effects on customer-based brand equity depending on their type and frequency. The negative effects of monetary promotions, the positive effects of non-monetary promotions and promotions frequency on perceived quality and brand loyalty are estimated by structural equation modelling and finite mixture approach. The segmentation analysis provides estimates of the effects according to the degree of brand loyalty. According to the results, monetary promotions are more appropriate for the non-loyal segment, while non-monetary promotions are more appropriate for the loyal segment.

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  SOCIO-ECONOMIC DEVELOPMENT OF THE BULGARIAN DANUBE REGION – TRENDS AND PROSPECTS

  The aim of this research paper is to examine and analyse the trends and prospects in the socio-economic development of the Bulgarian Danube region in the period between 2010 and 2017. The thesis of the paper is that, because of the changes that the socio-economic development of the Bulgarian Danube region has undergone, there are clear trends and ... The aim of this research paper is to examine and analyse the trends and prospects in the socio-economic development of the Bulgarian Danube region in the period between 2010 and 2017. The thesis of the paper is that, because of the changes that the socio-economic development of the Bulgarian Danube region has undergone, there are clear trends and considerable potential for progress. The objectives of the research are: 1. To examine the economic development of the districts in the Bulgarian Danube region. 2. To identify major demographic issues in the Bulgarian Danube region. 3. To assess the labour market in the districts in the Bulgarian Danube region. 4. To analyse the social development in the districts in the Bulgarian Danube region. 5. To study the level of poverty in the Bulgarian Danube region, its current condition and trends in its development. The main conclusion of the practical research we have conducted is that unfavourable trends in the demographic development of the administrative districts in the Bulgarian Danube region, increasing unemployment and reducing the average wage in the sectors of the social sphere are the result of both the natural population mobility and migration processes and the economic situation in the country. The poverty level in the region is close to the average poverty level for the country, yet, the specific features and the dynamics of its development require a differentiated approach in order to cut poverty and boost economic security at a regional level.