"Scientific research" Almanac

More titles

• 

  MEASURING CONSUMER SATISFACTION WITH THE OMNI-CHANNEL EXPERIENCE

  Most consumer brands today are available in both physical and online stores, and marketing specialists are constantly seeking new ways to contact and engage their customers. More and more companies are trying to adapt to the digital world and create multiple channels to satisfy consumers' requirements for an optimal buying experience. These ... Most consumer brands today are available in both physical and online stores, and marketing specialists are constantly seeking new ways to contact and engage their customers. More and more companies are trying to adapt to the digital world and create multiple channels to satisfy consumers' requirements for an optimal buying experience. These channels include physical stores, websites, mobile apps, social media and more. The present study presents the results of an empirical study aimed at offering measurement models of consumer satisfaction with and expectation of the omni-channel customer experience. The study has also sought an answer to the question: how much the expectations of the different aspects of omni-channel experience affect the degree of customer satisfaction. The research tasks can be summarized as follows: (1) analysis of scientific literature in the field of omni-channel marketing, customer experience and satisfaction in an omni-channel setting; (2) collection and analysis of data about customer’s expectations and satisfaction with their experience in an omni-channel buying environment, as well as validation of their measurement models and a structural model of their relationship. The partial least squares method has been used in order to test the measurement and structural models. It has been found that customers are satisfied with their omni-channel experience if companies: offer them relevant offers, synchronize their promotions across channels, offer the "Click & Collect" option, integrate data on user devices and enhance the return options for products purchased through different channels. The results also show that only the expectations for integrating data from different devices used by consumers to contact the brand have a small effect on the level of consumer satisfaction

• 

  LEADERSHIP DEVELOPMENT TOWARDS THE ACHIEVEMENT OF THE OBJECTIVES FOR SUSTAINABLE DEVELOPMENT PURPOSES

  Sustainable development and production, economic growth, employment, infrastructure, sustainable management of natural resources, climate changes, etc., are all issues that require solutions and actions which can be achieved under the management of responsible young leaders. The objective of the project is to examine the possibilities for ... Sustainable development and production, economic growth, employment, infrastructure, sustainable management of natural resources, climate changes, etc., are all issues that require solutions and actions which can be achieved under the management of responsible young leaders. The objective of the project is to examine the possibilities for developing leadership skills in the achievement of the seventeen Objectives for sustainable development and providing opportunities for: their application in Bulgaria; the improvement of learning content; developing knowledge and skills for leadership and socially responsible management of young people. The tasks are related mostly to a comparative analysis of international and national initiatives, strategic documents, curricula, and good practices for the preparation of leaders who take responsibility for the future, and the formulation of recommendations to the stakeholders for the good world practices that we apply in order to implement them in curricula corresponding to the knowledge required for the preparation of responsible leaders for the realization of the Objectives. The subject of research of this project is the presence/absence of leaders for achieving the Objectives for sustainable development as a result of the training in the fields of Economics and Administration and Management, in the conditions of increasing economic, social, environmental and managerial challenges faced by education and business. The scope of the research is models for preparation of leaders, including knowledge, skills and competences for achieving the Objectives for sustainable development. The leading thesis is that responsible young leaders are a key factor for the achievement of the Objectives for sustainable development horizon 2030. The main conclusions of the research are that the preparation of leaders favours the achievement of the Objectives for sustainable development. The results of the research show that well-prepared and trained leaders are a major factor for the achievement of the goals.

• 

  TERRITORIAL DIVISION OF BULGARIA - PROBLEMS AND PERSPECTIVES

  The new territorial division is one of the hottest topics in the country's regional policy. It is not accidental that they call it Pandora's box because regional and local authorities have issues related to Cohesion Policy instruments and their regional impact, which is difficult to be objectively assessed. The objective of the study is to ... The new territorial division is one of the hottest topics in the country's regional policy. It is not accidental that they call it Pandora's box because regional and local authorities have issues related to Cohesion Policy instruments and their regional impact, which is difficult to be objectively assessed. The objective of the study is to analyze the strengths and weaknesses of the different scenarios for a new territorial division of the country, to identify those that are most appropriate to the purposes of sustainable and balanced development and to formulate target-oriented development policies.The research thesis is that decisions for territorial division should be based on in-depth research with appropriate scientific tools, the results of which are considered to be objective criteria when defining the boundaries of territorial units. The tasks of the survey are: study of the legal framework of the territorial division in the EU and in the country; GAP analysis of existing territorial zoning, incl. asymmetries between existing planning regions; comparative analysis of options for a new territorial division; developing targeted development policies for the regions. All scheduled tasks are met. Five scenarios have been analyzed and a variant for territorial division is presented, which corresponds to the legislative framework and specifics in the country despite some weaknesses. Among the most important conclusions is the need to reach a political consensus on the balanced sustainable development of the country, which should be considered a medium and long-term priority objective.