RESEARCH OF THE FACTORS INFLUENCING ON WINE PRODUCTION IN THE NORTH CENTRAL, SOUTH CENTRAL AND SOUTHEAST REGIONS
Authors
Keywords
wine production, wine-producing enterprises, planning areas, external and internal environmental factors.
Summary
The present study is provoked by the idea of revealing the influence of the factors of both the internal environment of wine-producing enterprise and the factors of the external macro environment. The subject of study are the factors influencing the activity of wine producers located in the North Central, South Central and Southeast planning regions. The object of study are the economic entities on the market that produce and offer wine from the subsector “Wine Production” in three geographical regions of Bulgaria - North Central, South Central and Southeast. The aim of the research is, as a result of theoretical and practical research, to establish the influence of various factors, grouped in a certain way, on the development of wine production in the North Central, South Central and Southeast regions.
The study attempted to combine the two approaches and as a result of the information, a cluster analysis was performed to classify enterprises on the basis of five selected objective indicators - net working capital, income / expense ratio, turnover ratio of non-current assets, turnover ratio, current assets and rate of return on sales revenue. As a result, a difference in geographical location was reported only for enterprises in the South-East region. The factor analysis was conducted on the basis of the subjective perceptions of the respondents about the economic condition of their enterprise and the factors belonging to the macro environment. As a result, recommendations are made for improving the business environment and the relationships among the individual contractors at the appropriate level - company, region, country.
Pages: 32
Price: 3 Points
