"Scientific research" Almanac

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  APPLICATION OF ECOLOGICAL STANDARDS IN THE MANAGEMENT OF NATURE USE AND NATURE CONSERVATION

  The research interest is geared towards the study and application of ecological standards regulating the activities related to nature use, nature conservation and their management. The object of research is a number of operating companies in the mining industry, the manufacturing industry and energetics of the Republic of Bulgaria. The ... The research interest is geared towards the study and application of ecological standards regulating the activities related to nature use, nature conservation and their management. The object of research is a number of operating companies in the mining industry, the manufacturing industry and energetics of the Republic of Bulgaria. The subject of research is the methodological, practical and applied aspects for the application of ecological standards in the management of nature use and nature conservation. The objectives of this paper are related to pointing out some sources of pollution, disclosing the possibilities for nature use and nature conservation and the application of ecological standards. The tasks which we have set are oriented towards systematizing the theoretical bases, researching the objects of research, pointing out the various sources of pollution and formulating conclusions and recommendations. We defend the thesis that the application of a system of ecological standards for nature use and nature conservation enables the improvement of the state of the environment. As a result of the research, we have evaluated the activities in the researched objects and have presented the corresponding conclusions.

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  THE POTENTIAL FOR CREATION OF GREEN JOBS IN THE PUBLIC AND PRIVATE SECTOR IN BULGARIA

  The main objective of the study is to reveal the potential for change and reorientation of the production model in Bulgaria toward a more sustainable economy generating new green jobs and territorial development, which is to integrate the environmental, economic and social stability. The main tasks are: to systematically analyze the approaches and ... The main objective of the study is to reveal the potential for change and reorientation of the production model in Bulgaria toward a more sustainable economy generating new green jobs and territorial development, which is to integrate the environmental, economic and social stability. The main tasks are: to systematically analyze the approaches and concepts for the development of a green economy and green jobs in the EU and U.S.; to define the term „green jobs”; to examine the prerequisites and barriers to green job creation in Bulgaria, and to study the potential for creation of green jobs in the private and public sectors. The main thesis in the study is that the concept of green economy is applicable in the private and public sectors in Bulgaria. Its implementation will catalyze the process of increasing the competitiveness of the areas that generate green jobs, reduce inter-regional disparities and accelerate the integration of the Bulgarian economy in the European structures. The study emphasizes the main results, namely: the best practices for implementation of green initiatives for sustainable local development and creation of green jobs are outlined, an attempt to quantify the attitudes about the creation of green jobs in the public and private sectors in Bulgaria is made, recommendations for improving the network interaction of stakeholders in the green economy issues are formulated.

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  USING PROBABILITY MODELS FOR FAST-MOVING CONSUMER GOODS SALES FORECASTING BASED ON TRANSACTIONAL DATA

  The interest in modelling the structure of consumer preferences and consumer choice behaviour in order to predict future purchase decisions has a long and rich tradition in marketing. Finding a practical solution to this problem is becoming increasingly critical with the increased availability of customer transactional individual-level databases. ... The interest in modelling the structure of consumer preferences and consumer choice behaviour in order to predict future purchase decisions has a long and rich tradition in marketing. Finding a practical solution to this problem is becoming increasingly critical with the increased availability of customer transactional individual-level databases. The focus of this paper is on the application of specific class of probability models that are well-suited to meet the rising challenges a marketing manager faces. Our objective is to define, estimate and a priori validate a predictive probability model by aggregating the individual-level purchase history (i.e. purchase frequency and recency). We demonstrate the relatively high performance of NDB and BG/NDB models using transactional data of a cohort of new customers. This supports our thesis statement that probability models are very suitable for identifying and forecasting purchasing behaviour. The availability of precise individual-level predictions concerns any serious attempt to derive customer lifetime value on a systematic basis.