INTERCULTURAL COMPETENCES – AN IMPORTANT ASSET IN MODERN BUSINESS

Authors

Keywords
intercultural communication, intercultural competence, dimension of culture, ethnocentrism, typology

Summary
The main purpose of the study is to analyze the level of intercultural competences of Bulgarian managers and employees when dealing with foreigners. The communication process between them is examined, their knowledge about the different cultures is considered, and the main obstacles and barriers to the Bulgarian business people in the process of intercultural communication are identified through a survey of companies. The survey tasks involve building a theoretical framework for intercultural communication, identifying the importance of culture and its dimensions for the realization of a successful business in a multicultural environment and defining the main obstacles and barriers that Bulgarian managers and employees are faced with in the process of their work with representatives of foreign cultures. The authors argue that intercultural competence contributes to achieving synergism in the implementation of business relations between Bulgarian and foreign companies.

JEL: F23
Pages: 26
Price: 3 Points

More titles

  • THE NEW QUALITIES AND ROLE OF A BUSINESS ORGANIZATION MANAGER IN A KNOWLEDGE-BASED ECONOMY

    The purpose of this study is to present the main points of the transformation of industrial economy into a knowledge-based economy (KBE), emphasising on knowledge as a key element, and the new qualities and role of managers in business organizations (BO). The main goal is decomposed into four tasks: 1/ clarifying the nature and key elements of ...

  • STRATEGIC DECISIONS FOR MARKETING NETWORKS FORMATION ON THE TOURISM MARKET

    The modern market characteristics drive tourism organizations in Bulgaria to build marketing networks partnerships – a process, which needs science-based procedures. The study advocates the idea that the modern state of marketing networks on the tourism market in Bulgaria enables the development of optional strategic decisions when building them. ...

  • NATURE, ORGANIZATION AND MODELLING OF ACCOUNTING POLICY IN NON-FINANCIAL ENTERPRISES

    Accounting policy is a specific and dynamic economic model, which is the basis for the provision of management information in an enterprise. The current economic conditions require disclosure of reserves for optimizing the accounting policy in non-financial enterprises to achieve maximum efficiency of their economic activities. The aim of the ...