"Scientific research" Almanac

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  MARKETING ANALYSIS OF THE “TEENAGERS SHOPPING ONLINE” MARKET SEGMENT

  This study attempts to summarize theoretically and explain practically the underlying factors that influence consumer behaviour of teenagers as a market segment. The specific objectives set for consideration are: drawing the consumer characteristics of teenagers; outlining the factors that influence their consumer behaviour; analyzing their online ... This study attempts to summarize theoretically and explain practically the underlying factors that influence consumer behaviour of teenagers as a market segment. The specific objectives set for consideration are: drawing the consumer characteristics of teenagers; outlining the factors that influence their consumer behaviour; analyzing their online purchases and tracking their dynamics; studying the teenagers’ consumer attitudes to the online products offered. The authors argue that there are prerequisites to consider teenagers as having different consumer behaviour compared to other consumers shopping on-line. The conclusions support marketers and managers of organizations offering online products in the selection of appropriate means to attract young people and increase their online shopping. The specific proposals include different trends from improving the attractiveness, functionality and dynamics of online shopping sites to the speed of delivery and uncompromising quality of products/services.

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  EXAMINING THE IMPACT OF MAJOR BUSINESS PRIORITIES OVER INDUSTRIAL MANAGEMENT IN A GLOBALIZED WORLD

  Industry is at the forefront in the new growth model for the EU economy as it was formulated in the strategy "Europe 2020". Therefore this study attempts to investigate the main priorities facing the industrial enterprises. The aim of the study is to identify the trends of development of industrial management as a result of the change in economic ... Industry is at the forefront in the new growth model for the EU economy as it was formulated in the strategy "Europe 2020". Therefore this study attempts to investigate the main priorities facing the industrial enterprises. The aim of the study is to identify the trends of development of industrial management as a result of the change in economic realities, taking into account the influence of the dynamics of management challenges of the XXI century. The main tasks aimed at achieving the objective are associated with research and analysis of the key business priorities in the globalizing economy. An analysis is made of the problems and possibilities of entrepreneurial mergers and acquisitions as a modern way to achieve competitiveness in globalizing economies, as well as the need and ability of the management approach to organization. Various research arguments are studied regarding the components of entrepreneurship’s future. The object of the study is the expected business priorities in the second decade of the XXI century. Attention is paid to the innovation of industrial companies. As a result the study outlines the need for clear and precise rules and adequate training for effective management and confirms the thesis statement that a conceptual approach is needed for the implementation of the key functions of management in an international context as well as the necessary conditions for adequate managerial control.

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  IMPLEMENTATION OF MODERN FLT METHODS

  Motivation is an important factor in learning a second and foreign language. It is defined as the individual attitude, desire and efforts of the learner. Motivation is essential for achieving better language skills and increasing the capacity for learning since without motivation the learning capacity decreases. The research aimed to determine to ... Motivation is an important factor in learning a second and foreign language. It is defined as the individual attitude, desire and efforts of the learner. Motivation is essential for achieving better language skills and increasing the capacity for learning since without motivation the learning capacity decreases. The research aimed to determine to what extent and which motivational factors may be affected by the introduction of modern technical devices and information technologies in the teaching of a foreign language. To achieve this primary objective the team reviewed the existing publications in this field and conducted surveys with students, developed systems of training materials and provided interactive teaching aids. The results from the analysis of empirical data are summarized in conclusions and concrete proposals for improvement of the learning process.