"Scientific research" Almanac

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  STRATEGIC DECISIONS FOR MARKETING NETWORKS FORMATION ON THE TOURISM MARKET

  The modern market characteristics drive tourism organizations in Bulgaria to build marketing networks partnerships – a process, which needs science-based procedures. The study advocates the idea that the modern state of marketing networks on the tourism market in Bulgaria enables the development of optional strategic decisions when building them. ... The modern market characteristics drive tourism organizations in Bulgaria to build marketing networks partnerships – a process, which needs science-based procedures. The study advocates the idea that the modern state of marketing networks on the tourism market in Bulgaria enables the development of optional strategic decisions when building them. It is exactly the turning of such decisions into procedures that is the main objective of the study, which is realized through the implementation of tasks related to the logic of integration processes on the market, the concepts of marketing networks, SWOT-analysis of the market, the specifics of the Bulgarian tourism marketing networks, the role of the electronic exchange and of social networking, etc. The main outcomes of the study are the established analytical database of the state of tourism marketing networks in Bulgaria and the proposed strategic marketing decisions in the form of optional procedures for building such networks, applicable to business practices in the tourism sector in Bulgaria.

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  THE NEW QUALITIES AND ROLE OF A BUSINESS ORGANIZATION MANAGER IN A KNOWLEDGE-BASED ECONOMY

  The purpose of this study is to present the main points of the transformation of industrial economy into a knowledge-based economy (KBE), emphasising on knowledge as a key element, and the new qualities and role of managers in business organizations (BO). The main goal is decomposed into four tasks: 1/ clarifying the nature and key elements of ... The purpose of this study is to present the main points of the transformation of industrial economy into a knowledge-based economy (KBE), emphasising on knowledge as a key element, and the new qualities and role of managers in business organizations (BO). The main goal is decomposed into four tasks: 1/ clarifying the nature and key elements of KBE, 2/ clarifying the nature of knowledge as the only source of high-quality power and specific human resource, 3/ presenting the new qualities of a BO manager and the aspects of his/her new role in the context of traditional roles; 4/ practical research on the attitude of Bulgarian BO managers to the requirements for new qualities and role and indirectly to the KBE. The paper advocates the idea that the transition to KBE has no alternative and it requires knowledge and trained people. The outcomes of the survey conducted with 74 managers, show in general low managerial culture and ignorance of KBE specificities and requirements.

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  FLEXIBLE EMPLOYMENT IN BULGARIAN BUSINESS ORGANIZATIONS

  The specific parameters and dynamic changes in the environment in which industrial business organizations operate highlight the need for greater use of flexible forms of employment. This mainly provokes the increasing interest of both researchers in different scientific fields and managers and practitioners. This study presents the results of the ... The specific parameters and dynamic changes in the environment in which industrial business organizations operate highlight the need for greater use of flexible forms of employment. This mainly provokes the increasing interest of both researchers in different scientific fields and managers and practitioners. This study presents the results of the 2012 empirical study of flexible employment. The object of the study are the business organizations listed in Section 10 under Classification of economic activities – 2008 „Manufacture of food products“, and the focus of the study is on the flexible forms of employment. The managerial assessments of the scope and extent of the use of flexible forms of employment, the challenges facing them as well as the problems accompanying them are systematized and analysed. The dynamics in the number and structure of the employees of business organizations resulting from applying the forms is tracked. Ideas for expanding and capitalizing on opportunities and applying various forms of flexible employment are presented. The expected benefits of implementing the proposals are highlighted.