"Scientific research" Almanac

More titles

• 

  STUDY OF THE WEB ANALYTICS MARKET

  Aiming to increase the productivity of their marketing budgets, more companies realize the necessity of measuring the results of online activities. This study was prompted by the growing interest of business to use web analytics tools. It reviews some factors that affect the diffusion of web analytics tools and provides an overview of the key ... Aiming to increase the productivity of their marketing budgets, more companies realize the necessity of measuring the results of online activities. This study was prompted by the growing interest of business to use web analytics tools. It reviews some factors that affect the diffusion of web analytics tools and provides an overview of the key indicators and functionalities for web analytics. The results of a study of web analytics tools market are presented. The study identifies the structure of web analytics market, on which Google Analytics has established an unrivaled leadership (both globally and in Bulgaria in particular). One of the findings is that site owners lack sufficient knowledge about the web analytics benefits. This deficiency can be compensated by creating an interactive training module that promotes the benefits of web analytics tools.

• 

  GRAPHICAL ANALYSIS TECHNIQUES OF MARKET TRENDS

  The current research paper presents a comparative analysis of the various types of charts that are normally applied in trading financial instruments. Patterns that are applicable in European as well as in US and Japanese practices are systematized. The study systematizes the „price models” of trend analysis. The peculiar features of the „turning” ... The current research paper presents a comparative analysis of the various types of charts that are normally applied in trading financial instruments. Patterns that are applicable in European as well as in US and Japanese practices are systematized. The study systematizes the „price models” of trend analysis. The peculiar features of the „turning” and the „continuing” models are revealed. Some of those models are proved to bear prognostic authenticity.

• 

  INCOMES, CONSUMPTION AND ECONOMIC GROWTH

  Eeconomic growth can be influenced by a number of factors, but certainly among the most important ones are the incomes and consumption of the population. An increase in incomes leads to increased consumption, which in turn, stimulates pro-duction, i.e. the creation of more goods and services and therefore causes an increase in the volume of gross ... Eeconomic growth can be influenced by a number of factors, but certainly among the most important ones are the incomes and consumption of the population. An increase in incomes leads to increased consumption, which in turn, stimulates pro-duction, i.e. the creation of more goods and services and therefore causes an increase in the volume of gross output and therefore gross value added. In the process of implementing the project task we had to thoroughly analyse the triad of „income-consumption-economic growth”. We also processed a large amount of statistical information, analyzed data obtained from surveys and studied the research of Bulgarian and foreign authors.