"Scientific research" Almanac

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  STUDY OF THE WEB ANALYTICS MARKET

  Aiming to increase the productivity of their marketing budgets, more companies realize the necessity of measuring the results of online activities. This study was prompted by the growing interest of business to use web analytics tools. It reviews some factors that affect the diffusion of web analytics tools and provides an overview of the key ... Aiming to increase the productivity of their marketing budgets, more companies realize the necessity of measuring the results of online activities. This study was prompted by the growing interest of business to use web analytics tools. It reviews some factors that affect the diffusion of web analytics tools and provides an overview of the key indicators and functionalities for web analytics. The results of a study of web analytics tools market are presented. The study identifies the structure of web analytics market, on which Google Analytics has established an unrivaled leadership (both globally and in Bulgaria in particular). One of the findings is that site owners lack sufficient knowledge about the web analytics benefits. This deficiency can be compensated by creating an interactive training module that promotes the benefits of web analytics tools.

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  TAX POLICY CHALLENGES AS AN ECONOMIC GROWTH FACTOR

  The objectively imposed presence of taxes in government budget plans shows that it's a phenomenon that was and remains the basis for the performance of state functions. All physical and legal entities, regardless of what positions they occupy in the administrative and economic structures of society, conform their behaviour and estimates for the ... The objectively imposed presence of taxes in government budget plans shows that it's a phenomenon that was and remains the basis for the performance of state functions. All physical and legal entities, regardless of what positions they occupy in the administrative and economic structures of society, conform their behaviour and estimates for the future to the on-going state tax policy. The tax policy is objectively related to the production and process of money distribution and reasonably affects the final results of each business and respectively, economic growth. Tax policy is an instrument of the economic growth, which can solve financial, economic and social problems in the process of both collecting government revenue and spending it.

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  CHALLENGES TO HORIZON 2020 HEALTHCARE RESOURCE PROVISION

  The problems of health financing, analyzed in practical and applied aspects, are highly relevant today, especially in terms of financial and economic crisis and social insecurity. Attention is directed to such health policies and solutions, which contribute to fiscal sustainability of health systems and transparency through the introduction of new ... The problems of health financing, analyzed in practical and applied aspects, are highly relevant today, especially in terms of financial and economic crisis and social insecurity. Attention is directed to such health policies and solutions, which contribute to fiscal sustainability of health systems and transparency through the introduction of new rules for the valuation of healthcare and e-Health. The challenges to Horizon 2020 resource provision of healthcare are explored in detail both through the prism of national practice and in the context of opportunities to solve them in Europe and globally