"Scientific research" Almanac

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  MANAGING THE STATE DEBT OF BULGARIA – ISSUES AND CHALLENGES

  Satisfying the public interest in terms of public goods and services has its lim¬its – the resource limitedness in the provision of public goods and services. Since the needs of society and individuals always exceed the available economic resources for their implementation, this necessitates the use of debt and deficit financing tools. This is ... Satisfying the public interest in terms of public goods and services has its lim¬its – the resource limitedness in the provision of public goods and services. Since the needs of society and individuals always exceed the available economic resources for their implementation, this necessitates the use of debt and deficit financing tools. This is particularly true for the state as an economic entity. Moreover, debt financing could be used for the formation and implementation of policies going far beyond the purely economic objectives of any government. Economic theory has already proved that the public debt, its quantity and management processes have an impact on the economic development of the country, consumption, savings and investments. Extending the debt crisis and the cataclysms in financial markets demonstrate the illusory idea of the adequacy of national economies in the management of public debt in the long term. It is objectively necessary to apply established measures as well as to approve new ones. The systematic approach for determining the multifaceted nature of public debt management has an important role in the area of analysis.

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  ON EVOLUTION AND THE NEW CHALLENGES FACING BANK MARKETING IN THE AFTERMATH OF THE FINANCIAL CRISIS

  In times of a global financial and economic crisis and global banking collapse, effective bank marketing will be the key factor for successful stabilization of the ban-king system. The dynamic and volatile banking trends require a thorough reorganization of the concepts for strategic marketing planning and forecasting regarding customers, partners ... In times of a global financial and economic crisis and global banking collapse, effective bank marketing will be the key factor for successful stabilization of the ban-king system. The dynamic and volatile banking trends require a thorough reorganization of the concepts for strategic marketing planning and forecasting regarding customers, partners and shareholders. It will enable banks to turn the opportunities created by the globalization process into real profits and retain their key role of major financial intermediaries. In the highly competitive market of financial services one of the leading concepts in modern bank marketing requires that banks should set socially responsible and meaningful goals that would generate higher value for all stakeholders. The successful development of banks will depend on their awareness of the psychology and the various aspects of social behaviour changes and benefits.

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  RISK ASSESSMENT TOOLS FOR INVESTMENT SELECTION – THEORY AND PRACTICE

  The paper reviews risk assessment for selection of investments in terms of em-pirical derivation and estimation of beta coefficients on the capital market in Bulgaria. It aims to develop some theoretical aspects regarding risk assessment for investment se-lection as well as to provide empirical derivation and trend analysis of the beta ... The paper reviews risk assessment for selection of investments in terms of em-pirical derivation and estimation of beta coefficients on the capital market in Bulgaria. It aims to develop some theoretical aspects regarding risk assessment for investment se-lection as well as to provide empirical derivation and trend analysis of the beta coeffi-cient values of leading Bulgarian public companies included in the SOFIX index. The paper is structured in four main parts according to its subject matter, goal and objec-tives. The first part reviews the current objectives and the theoretical grounds of in-vestment management. The second part focuses on the possibilities to include risk into the investment analysis. The third part analyzes the methodological framework for in-vestment selection. The fourth part presents an empirical study of the beta coefficients of the SOFIX companies for the period 2007-2012, identifies trends and proposes cor-porate grouping according to their capacity to restore market capitalization to the pre-crisis levels. The results show that two of the leading Bulgarian companies (i.e. 13.3% of the total number of companies in the index) have betas exceeding 1.25 (based on monthly data for the period Sept. 2007 - Sept. 2012), seven companies (46.7% of the index) have beta coefficients between 0.75 and 1.25 and six companies (40% of the index) have conservative betas of less than 0.75.