"Scientific research" Almanac

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  CHALLENGES IN THE INNOVATION ACTIVITY IN RURAL TOURISM IN BULGARIA

  The rural tourism makes an important and increasing contribution to economic growth of Bulgaria. It also represents one of the best opportunities to create income and employment for rural areas in our country with various stages of development. The growth of tourism, however, cannot be taken for granted. The present paper deals with economic ... The rural tourism makes an important and increasing contribution to economic growth of Bulgaria. It also represents one of the best opportunities to create income and employment for rural areas in our country with various stages of development. The growth of tourism, however, cannot be taken for granted. The present paper deals with economic subjects, working in the sector of rural tourism in the region “Central Stara Planina”, which innovation activity is influenced by the occurring dynamic market and product changes. The paper studies the conditions and factors, determining the innovation activity of defined economic subjects. The main aim of this research is to view and interpret basic theoretical-methodological formulations of the essence of innovations and in this context to offer indices, assessing the innovation activity of tourism enterprises, which, checked empirically in a certain degree, can help the choice of suitable management solutions. Therefore the fragment approbation of this indices are assumed as suitable for assessing the innovation activity of the economic subjects working in the studied sector. Important conclusions are drawn from the received research results. Dynamics of innovation in the rural tourism brings new ideas, services and products to the marketplace. Encompassing the whole tourism value chain, innovation does not only mean adapting the tourism industry to the changing tourism patterns with new marketing strategies, but also fostering new and innovative services, products and processes. Innovation in tourism is to be seen as a permanent and dynamic process. Today, the economics of tourism allows suppliers to deal more effectively with the increasing complexity and diversity of consumer requirements.

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  CONSUMER PREFERENCES ANALYSIS USING STATED CHOICE METHODS

  Choice behavior analysis of customers is a fundamental domain in marketing research. Unfortunately, regardless of the rich palette of methods for customer preferences analysis in the scientific literature, there is yet a lack of mature methodology for longitudinal analysis of discrete choice data. In this research we present and approbate an ... Choice behavior analysis of customers is a fundamental domain in marketing research. Unfortunately, regardless of the rich palette of methods for customer preferences analysis in the scientific literature, there is yet a lack of mature methodology for longitudinal analysis of discrete choice data. In this research we present and approbate an adequate methodology for longitudinal analysis of stated choice data and tracking in customer preferences structure, which is realized by combined application of methods for discrete choice analysis and methods for econometric analysis of panel data.

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  STRUCTURAL CHANGES - PARADIGM OF THE NEW ECONOMY

  All processes and trends, that concern the different aspects of the new economy, the structural changes and the relations between them, are targets of the research work. The most important fields of that structural reform were sketched on the basis of the received findings.To occur obvious and positive change in the main macroeconomic indicators, ... All processes and trends, that concern the different aspects of the new economy, the structural changes and the relations between them, are targets of the research work. The most important fields of that structural reform were sketched on the basis of the received findings.To occur obvious and positive change in the main macroeconomic indicators, towards their increase, in order to reach the European standards, the government bodies must focus their efforts exactly on these fields. As a result of the carried out investigations, combining study of a significant volume of specialized literature, analysis of broad size statistics information and conduct of empirical inquiry, it was confirmed that our a priori scientific thesis that structural economic changes are major approach to realize the post-industrial society as exhausted their potential for prosperity of the population and does not meet its very high standard in every respect: the environment, labor conditions, incomes, education, health, culture, etc.