"Scientific research" Almanac

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  DESINING OF MARKETING STRATEGYES FOR PRODUCTION AND SALES OF BIOFUELS

  The application of the strategies for ecological marketing for manufacturing and salling biofuels gives a possibility for the enterprises to increase their incomes through realising biofuels on the market, that correspond to the consumption needs of the customers; optimizing the process of negotiating with the customers; keeping existing and ... The application of the strategies for ecological marketing for manufacturing and salling biofuels gives a possibility for the enterprises to increase their incomes through realising biofuels on the market, that correspond to the consumption needs of the customers; optimizing the process of negotiating with the customers; keeping existing and attracting of new biofuel customers. The basic goal of the work is on the ground of the leasing theoretical concepts and research of the practice existing in our country to genreate ideas for giving assistance to Bulgarian enterprises in their ambition to implement ecological marketing for manufacturing and salling biofuels, that are presumed to be environmentally safe. As to suggest other approaches for working to attract new customers and to keep the present key customers, which will broaden the marketing presence with (marketing share) and to increase competetiveness of the business.

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  THE STATISTICAL QUALITY CONTROL – EUROPEAN ALTERNATIVE OF QUALITY

  The implementation of the statistical methods for quality control of the technological processes is an important approach that ensures a substantial increase in the quality of the production. The statistical methods for quality control are wide spread practice in the developed countries. On the contrary they are almost not implemented in the ... The implementation of the statistical methods for quality control of the technological processes is an important approach that ensures a substantial increase in the quality of the production. The statistical methods for quality control are wide spread practice in the developed countries. On the contrary they are almost not implemented in the Bulgarian economy and as a result achieving high quality by the European standards is only a good intention. The survey performed in about 300 enterprises from the machinery construction industry in Bulgaria have shown that the statistical methods are unknown to the workers in that branch of industry and that they have not been implementing such methods in the practice despite their obvious advantages. Thus it is necessary for the Ministry of Economy and Energy to undertake practical steps on the implementation of statistical methods for quality control in the machinery construction enterprises by developing a “Strategy” in which to define the priorities of the Government, the measures and the financial resources that will ensure the training of specialists and the implementation of modern systems for quality management.

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  COMPARATIVE ANALYSIS OF ICT-BASED AND CONVENTIONAL ASSESSMENT METHODS

  In the modern highly competitive environment the implementation of innovative teaching and assessment methods has become one of the key competitive advantages of the educational institutions. This fact necessitates a research on the compatibility of web-based and conventional assessment methods and forms. The paper summarizes the results of a ... In the modern highly competitive environment the implementation of innovative teaching and assessment methods has become one of the key competitive advantages of the educational institutions. This fact necessitates a research on the compatibility of web-based and conventional assessment methods and forms. The paper summarizes the results of a research which aimed to investigate the degree of compatibility of the conventional (“paper-based”) and web-based (“digital”) didactic tests and to formulate recommendations for the practical implementation of the innovative testing formats.