Year 2009, Issue VOLUME 9

Date published

30.4.2009

Table of content

  • Lyubcho Varamezov, Emil Nikolov
    MODERNIZATION AND FIRM COMPETITIVENESS – THEORETICAL AND PRACTICAL ASPECTS AND EFFECTS
    Keywords: -
    Summary: The quantitative and qualitative resources restraints create competition between business organizations. To be able to succeed in this competition the enterprises must incessantly enhance their competitiveness. One of the means for... The quantitative and qualitative resources restraints create competition between business organizations. To be able to succeed in this competition the enterprises must incessantly enhance their competitiveness. One of the means for achievement higher and sustainable competitiveness is the modernization. In the presented research a main emphases is done on the problems of modernization and firm competitiveness of the cement production plants. On the basis of developed by our teem methodology we explore and measure the influence of the modernization on the competitiveness of the selected enterprises. As a result we have outlined some problems, formulated are conclusions and ideas (recommendations), which can be used for the cement production plants in their choice and realization of concrete competitive strategies.
  • Georgi Gerganov, Marina Nikolova, Violeta Blazheva, Dimitrinka Grozeva
    PRACTICAL AND ECONOMICAL PROBLEMS AT IMPLEMENTING AGRO-ECOLOGICAL ACTIVITIES IN PLANT-GROWING
    Keywords: -
    Summary: Sustainable agriculture is the newest and perfect form of ecological (biological, organic) agriculture. The concept of « sustainable » development turned to a starting point for development of balanced economical and social policy... Sustainable agriculture is the newest and perfect form of ecological (biological, organic) agriculture. The concept of « sustainable » development turned to a starting point for development of balanced economical and social policy in the course of environment not only globally but regionally and on a sectorial level. Biological agriculture is in the basis of this concept. It removes or decreases the negative ecological consequences of the conventional agriculture, it furthers biological balance in the produce sstem and leads to increasing the biological diversification at different regions and creating sustainable agricultural system.
  • Georgi Batashki, Diana Imalova, Rumyana Marinova, Nikolay Ivanov, Ventsislav Vechev
    ACCOUNTING THEORETICAL AND METHODOLOGICAL PROBLEMS OF THE MANAGEMENT OF BORROWED CAPITAL IN THE BANKS
    Keywords: borrowed capital, deposits, current account, bonds, accounting process framework, accounting analysis
    Summary: Information provision is laying on the ground of effective management of every activity including that, related to borrowing of foreign money capitals in the banks.The accounting process in the banks is a basic source of... Information provision is laying on the ground of effective management of every activity including that, related to borrowing of foreign money capitals in the banks.The accounting process in the banks is a basic source of information. The main thesis of the present work is related to the notion that there are a number of reserves for improving the accountying and information provision and the activity of borrowing of foreign cpaitals whereas their usage will increase the usefulness and the value of accounting analysis conducted. Multiply options will be created on this ground to increase the effectiveness of the borrowed capital management. Main taskof the present work is to make up scientifically well grounded suggestions for improving of the accounting process on the basis of critical analysis of the operation models of acconting interpretation of the borrowed cpaital in banks. The information created by this model to be transformed into a basic premise for effective analysis of the banking activity and on this ground to define adequateous decision making. The tendency is to give much more completed theoretical reason to the problems of the acconting and information process, whereas the conclusions withdrawn and reccommendations and suggestions given to contribute to practical solution of the problems.
  • Ivanka Tsoneva, Karina Sarkisyan Dikova, Dragomir Iliev
    CORPORATE REPUTATION - A NEW TYPE OF COMPETITION WITHIN THE CONTEXT OF GLOBALIZATION
    Keywords: -
    Summary: For the last few years corporate reputation has become a key asset of each organization. In the modern global economy characterized by a highly competitive business environment, the sustainability of an appropriate image as well as... For the last few years corporate reputation has become a key asset of each organization. In the modern global economy characterized by a highly competitive business environment, the sustainability of an appropriate image as well as the creation of a positive public perception in the long run turned into major competitive advantages. The accession of Bulgaria to the EU and the penetration of Bulgarian companies on the European markets forced our companies to direct their efforts to improve the importance of their intangible assets and in particular of their corporate reputation and identity. The research aimed to define the level of efforts made by the companies in this aspect and the degree of awareness of the need for a positive corporate image; to specify the problems and difficulties in this field faced by the Bulgarian managers. The results of the research show that the companies in Bulgaria are trying to acquire positive reputation and image but are still insufficiently aware of the importance of the intangible assets (including the corporate reputation which is not per-ceived as a key factor for corporate success and a condition for economic growth.)
  • Margarita Bogdanova, Eva Tsvetanova
    THE ROLE OF LOCAL ADMINISTRATION FOR ENDOGENOUS DEVELOPMENT IN NORTH-WESTERN PLANNING REGION
    Keywords: -
    Summary: This survey is pointed to the evaluation of the present capacity of the local authorities to the process of endogenous development. In particular, the focus is on public administration in North-Western Planning Region and its... This survey is pointed to the evaluation of the present capacity of the local authorities to the process of endogenous development. In particular, the focus is on public administration in North-Western Planning Region and its attitudes towards and perceptions of the existing process and future prospects of community-based development. Our research shows a significant reticence of region authorities on implementtation of endogenous development concept. Despite ongoing development activity in the regional policy, the respondents would seem to be in rather chaotic phase of search where local problems have been identified and some ideas of development have been generated, but strategic solutions have not. In addition, local authorities would seem to seek for short-term results, while national government expects to create a long-term strategic planning in the locality. For effective endogenous development it is crucial to consolidate the local administration, to set up strong institutional nets to serve a community, to embrace leadership and participation in local dialog, to stimulate the interchange of ideas and information, particularly in ways which extend to the broader population, to strengthen interregional cooperation and so on. Social entrepreneurship required to use existing resources effectively and creatively to influence the planning level strategically administered.
  • Mariyana Bozhinova, Petranka Midova, Simeonka Petrova, Ventsislav Perkov, Mariana Kuteva
    DEVELOPMENT AND COMPETITIVENESS OF RETAIL CHAINS IN BULGARIA
    Keywords: -
    Summary: The development of commercial chains in Bulgaria was caused by the benefits they provide to customers. In the last two - three years there is strong interest of foreign retail chains to the Bulgarian market. National chains, in... The development of commercial chains in Bulgaria was caused by the benefits they provide to customers. In the last two - three years there is strong interest of foreign retail chains to the Bulgarian market. National chains, in turn, expand its network of stores in various cities throughout the country, and some of them even think of expansion abroad. The survival and the development of the commercial chains in a market with strong competition is connected with the identification and the use of sources of competition advantages as well as the permanent evaluation and analysis of their competitiveness – a subject of research in this work. Based on this conclusions are drawn and recommendations are made for increasing the competitiveness of the commercial chains.
  • Petya Ivanova
    EVALUATION OPPORTUNITIES FOR THE DEVELOPMENT OF TOURISM CONSERNING INTERMEDIARY ENTERPRISES
    Keywords: -
    Summary: This research presents the current problems and opportunities for the development of tourism in Bulgaria concerning intermediary enterprises. The information used for the realization of this project was gathered from the Tourism... This research presents the current problems and opportunities for the development of tourism in Bulgaria concerning intermediary enterprises. The information used for the realization of this project was gathered from the Tourism Agency official registers, statistic data from the National Statistic Institute, expert viewpoints and an inquiry form, supplemented with an interview. Data from the empirical study have been analyzed in the light of contribution to the objects of the research towards quantitative and qualitative development in this sector which is such a priority for our country. On the grounds of the fulfilled analysis generalized conclusions have been drawn, connected with the possibilities for the improvement of the intermediary work, which will in a larger degree make organizing tourist travels easier. What’s more, this will essentially contribute to the complete use of tourist superstructure and will increase the common tourism efficiency, as a whole.
  • Violeta Kraeva, Tanya Gorcheva, Asen Bozhikov
    BULGARIAN TOURIST FIRMS PRESENTING IN INTERNET
    Keywords: -
    Summary: To be in Internet is obligatory for the tourist firms and that leads to big amount of websites, focused on this area. This circumstance poses the necessity to evaluate the information content and functionality of the tourist... To be in Internet is obligatory for the tourist firms and that leads to big amount of websites, focused on this area. This circumstance poses the necessity to evaluate the information content and functionality of the tourist websites and rank them. For the purpose of this scientific-practical research a special methodic for assessment of tourist websites has been developed. It has been applied for estimating the presence of Bulgarian tourist firms in Internet and supported defining some directions for their elaboration. Some issues on innovations as competitive advantages were discussed and as a final result a catalog of Bulgarian tourist firms has been created, ranked by the criteria of the created methodic.