"Scientific research" Almanac

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  THE TRAINING IN INSURANCE AND SOCIAL AFFAIR IN D. A. TSENOV ACADEMY OF ECONOMICS – SVISHTOV – STATE, PROBLEMS AND PROSPECTS

  The object of study is the organisational and economic issues of insurance and social affair, and the subject – the institutional framework of training in insurance and social affair in D. A. Tsenov Academy of Economics in Svishtov and similar universities in the country. An attempt has been made to argue the thesis that the modern innovative ... The object of study is the organisational and economic issues of insurance and social affair, and the subject – the institutional framework of training in insurance and social affair in D. A. Tsenov Academy of Economics in Svishtov and similar universities in the country. An attempt has been made to argue the thesis that the modern innovative training in insurance and social affair can be a projection only of solid research capacity with theoretical-methodological and practical-applied dimensions, adapting but also incorporating the rich traditions to the dynamics of modernity. The main goal of the research is to outline the market profile of the training in insurance and social affair in D. A. Tsenov Academy of Economics. In this connection the specific tasks are set: - presentation of the traditions and outlining the research foundation of the training in insurance and social affair in D. A. Tsenov Academy of Economics; - carrying out a comparative analysis of the training in insurance and social affair in D. A. Tsenov Academy of Economics and in similar universities in the country; - outlining the market advantages, weaknesses, challenges and deve-lopment guidelines of the training in insurance and social affair in D. A. Tsenov Academy of Economics. The relevance of the study corresponds to the role of D. A. Tsenov Academy of Economics – Svishtov as a participant in the imposed cluster approach in the organisation of economic education. The study of the educational process in the leading economic universities in the country allows to outline the development guidelines of the training in insurance and social affair in D. A. Tsenov Academy of Economics.

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  BENEFIT SEGMENTATION OF BULGARIAN TOURIST

  The peculiarities of consumer behaviour is of key importance for the successful customer centric approach implementation in tourism marketing. The majority of existing studies focused on Bulgarian tourist market groups customers on the basis of the tourist nationality or the type of tourism practiced. Insufficient researched remains attitudes and ... The peculiarities of consumer behaviour is of key importance for the successful customer centric approach implementation in tourism marketing. The majority of existing studies focused on Bulgarian tourist market groups customers on the basis of the tourist nationality or the type of tourism practiced. Insufficient researched remains attitudes and expectations. The study aims to segment Bulgarian tourists by using benefit segmentation approach. Benefits are described via 16 binary variables. Data is collected via online survey with 858 valid respon¬ses. The segmentation was performed by cluster analysis. Segments identification is made both by hierarchical and non-hierarchical clustering algorithms. The existence of five segments has been proven. They are profiled on the base of socio-demographic and behavioural characteristics. Recommendations for using the information from the study in business practice and scientific researches are formulated.

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  THE INTERNATIONAL PRODUCTION SPECIALIZATION AND THE PLACE OF THE BULGARIAN ECONOMY - TRENDS AND PERSPECTIVES

  The international division of labor is a major factor in changing the international competitiveness of national economies, and as well an engine for changing the balance of economic power in the world. The dynamics of the movement of production factors causes a significant restructuring of trade flows and creates a new international economic ... The international division of labor is a major factor in changing the international competitiveness of national economies, and as well an engine for changing the balance of economic power in the world. The dynamics of the movement of production factors causes a significant restructuring of trade flows and creates a new international economic specialization of world regions and individual economies, which implies a modern approach to analyzing the modern international division of labor. The international production and export specialization of the Bulgarian economy has been developing over the last twenty years under the influence of two significant processes - the transition to a market economy and integration into the EU - which have led to restructuring and development of new production potential. The changes in the model of international production and trade specialization of the Bulgarian economy are also influenced by other external factors and processes taking place in the international economy, which are objectively related to the process of globalization and its dynamic changes. However, the influence of external factors cannot always change the dynamics and nature of internal structural changes in our country, which could increase the competitiveness of the national economy. The Bulgarian economy needs to update the model of its international specialization according to the ongoing global technological and organizational changes, which means updating the mechanism, forms and tools of formation of current international specialization, which is in line with the modern international division of labor.