"Scientific research" Almanac

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  BENEFIT SEGMENTATION OF BULGARIAN TOURIST

  The peculiarities of consumer behaviour is of key importance for the successful customer centric approach implementation in tourism marketing. The majority of existing studies focused on Bulgarian tourist market groups customers on the basis of the tourist nationality or the type of tourism practiced. Insufficient researched remains attitudes and ... The peculiarities of consumer behaviour is of key importance for the successful customer centric approach implementation in tourism marketing. The majority of existing studies focused on Bulgarian tourist market groups customers on the basis of the tourist nationality or the type of tourism practiced. Insufficient researched remains attitudes and expectations. The study aims to segment Bulgarian tourists by using benefit segmentation approach. Benefits are described via 16 binary variables. Data is collected via online survey with 858 valid respon¬ses. The segmentation was performed by cluster analysis. Segments identification is made both by hierarchical and non-hierarchical clustering algorithms. The existence of five segments has been proven. They are profiled on the base of socio-demographic and behavioural characteristics. Recommendations for using the information from the study in business practice and scientific researches are formulated.

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  ANALYTICAL MODELS APPLICABLE IN ASSESSING THE FINANCIAL SUSTAINABILITY OF ENTERPRISE

  Forecasting the financial sustainability of enterprises is a priority problem in the context of modern economic and social conditions. Analytical models that are constructed through discriminant analysis provide an opportunity to predict financial sustainability. Their testing in our country would contribute both to the enrichment of the theory of ... Forecasting the financial sustainability of enterprises is a priority problem in the context of modern economic and social conditions. Analytical models that are constructed through discriminant analysis provide an opportunity to predict financial sustainability. Their testing in our country would contribute both to the enrichment of the theory of economic analysis and to the timely detection of the risk of deteriorating financial stability of existing enterprises. In a dynamic and unpredictable environment, attention should be paid to sustainable development procedures, which will help clarify the obligations of investors and increase transparency on the part of financial institutions and companies regarding how they consider sustainable development in the decision-making process. of solutions. In this regard, analytical procedures are established as a particularly important component of the audit, due to the interest of clients not only in their current state, but also in the growth prospects. Such predictions could be made if the assumption that the company will remain operational for the foreseeable future is substantiated beforehand. In the field of statutory audit, one of the main objectives of the EC is: improving the information value of audits for investors and assessment of enterprises. The results of the application of analytical models for assessing the financial sustainability of enterprises can be particularly useful in their timely use to make informed decisions in the field of internal and external control.

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  THE INTERNATIONAL PRODUCTION SPECIALIZATION AND THE PLACE OF THE BULGARIAN ECONOMY - TRENDS AND PERSPECTIVES

  The international division of labor is a major factor in changing the international competitiveness of national economies, and as well an engine for changing the balance of economic power in the world. The dynamics of the movement of production factors causes a significant restructuring of trade flows and creates a new international economic ... The international division of labor is a major factor in changing the international competitiveness of national economies, and as well an engine for changing the balance of economic power in the world. The dynamics of the movement of production factors causes a significant restructuring of trade flows and creates a new international economic specialization of world regions and individual economies, which implies a modern approach to analyzing the modern international division of labor. The international production and export specialization of the Bulgarian economy has been developing over the last twenty years under the influence of two significant processes - the transition to a market economy and integration into the EU - which have led to restructuring and development of new production potential. The changes in the model of international production and trade specialization of the Bulgarian economy are also influenced by other external factors and processes taking place in the international economy, which are objectively related to the process of globalization and its dynamic changes. However, the influence of external factors cannot always change the dynamics and nature of internal structural changes in our country, which could increase the competitiveness of the national economy. The Bulgarian economy needs to update the model of its international specialization according to the ongoing global technological and organizational changes, which means updating the mechanism, forms and tools of formation of current international specialization, which is in line with the modern international division of labor.