DEVELOPMENT OF TOURISM DESTINATION BULGARIA THROUGH THE EXPERIENCE ECONOMY

Authors

Keywords
tourism destination, experience economy, specialized forms of tourism, innovations in tourism

Summary
Based on creativity, technology and innovation, the experience economy finds wide application in creating new experiences for users of tourism services. Experience-enhanced specialized forms of tourism have the potential to meet the specific interests and needs of tourists, adding additional value for them.

Questions about tourism development through the economy of experiences are particularly relevant given the need to adapt destination Bulgaria to the new economic reality and consumer expectations.

The main research thesis is that the tourism destination Bulgaria can offer an innovative tourist product, using the opportunities of the experience economy when utilizing the available tourist resources for the development of specialized forms of tourism. The current paper aims to explore the strategic possibilities for tourism destination Bulgaria's development through the experience economy. The following tasks are solved to achieve the goal: a theoretical analysis of the experience economy and the management of tourism destinations is carried out, the resources for the development of specialized forms are analyzed, an empirical study of the possibilities for integrating the concept of the experience economy into the product of tourism destination Bulgaria is carried out. As a result of the research, opportunities and guidelines for the development of tourism destination Bulgaria through the experience economy have been outlined.

JEL: L83, Z32, Z38
Pages: 1
Price: 3 Points

More titles

  • READINESS OF ECONOMICS STUDENTS FROM HIGHER SCHOOLS IN THE NORTH CENTRAL PLANNING REGION FOR REALIZATION ON THE LABOUR MARKET UNDER THE CONDITIONS OF DIGITAL TRANSFORMATION

    The implementation of new technologies in economic activity is a question of present interest, given that it leads to transformation of existing business mo¬dels. This, in turn, changes the required personnel training. The aim of the present paper is to study the degree of readiness of economics students for professional realization under the ...

  • RESEARCH THE IMPACT OF GERMAN DIRECT INVESTMENT AT THE REGIONAL LEVEL (AURUBIS BULGARIA CASE)

    Today, the effective functioning of the Bulgarian economy is unthinkable without foreign investments. The inflow of investments in our country from other countries, incl. of direct investments, is growing, especially after 2007. Their origin is diverse, but the leading place among foreign investors in Bulgaria is occupied by the Federal Republic ...

  • MACROPRUDENTIAL POLICIES – A FACTOR FOR FINANCIAL STABILITY IN THE BALKAN COUNTRIES

    The scope of the present study covers the macroprudential measures and policies applied in the countries of the Balkan Peninsula, undertaken to prevent financial risks and achieve financial stability in the period 2016-2020. The purpose of the study is to examine the scope, structure and depth of the applied on the economies of the countries of ...