"Scientific research" Almanac

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  RESEARCH THE IMPACT OF GERMAN DIRECT INVESTMENT AT THE REGIONAL LEVEL (AURUBIS BULGARIA CASE)

  Today, the effective functioning of the Bulgarian economy is unthinkable without foreign investments. The inflow of investments in our country from other countries, incl. of direct investments, is growing, especially after 2007. Their origin is diverse, but the leading place among foreign investors in Bulgaria is occupied by the Federal Republic ... Today, the effective functioning of the Bulgarian economy is unthinkable without foreign investments. The inflow of investments in our country from other countries, incl. of direct investments, is growing, especially after 2007. Their origin is diverse, but the leading place among foreign investors in Bulgaria is occupied by the Federal Republic of Germany. The volume of direct German investments in our country is constantly increasing, they are in various branches and industries, located in almost all regions of the country, and the majority of them are “green” investments. The largest direct German investment in our country – “Aurubis Bulgaria”, is focused in an export-oriented branch (metallurgy) that is key to the development of the national economy. The purpose of the present study is to identify and evaluate the main areas of influence exerted at the regional level by direct German investments, following the example of “Aurubis Bulgaria”. The object of the research is the realized German investment in “Aurubis Bulgaria”, and the subject – the influence it has at the regional level (the region of the Sredna gora region, covering the municipalities of Chavdar, Anton, Chelopech, Zlatitsa, Pirdop, Koprivshtitsa and Mirkovo). The results of the research confirmed the main research thesis that the activity of the German company has a multi-directional impact on life in the municipalities of the Sredna Gora Region and their development – an impact on the development of local business, competition, regional infrastructure, employment, income and the level of unemployment, municipal revenues, internal migration, the environment environment, social life, etc.

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  DEVELOPMENT OF TOURISM DESTINATION BULGARIA THROUGH THE EXPERIENCE ECONOMY

  Based on creativity, technology and innovation, the experience economy finds wide application in creating new experiences for users of tourism services. Experience-enhanced specialized forms of tourism have the potential to meet the specific interests and needs of tourists, adding additional value for them. Questions about tourism development ... Based on creativity, technology and innovation, the experience economy finds wide application in creating new experiences for users of tourism services. Experience-enhanced specialized forms of tourism have the potential to meet the specific interests and needs of tourists, adding additional value for them. Questions about tourism development through the economy of experiences are particularly relevant given the need to adapt destination Bulgaria to the new economic reality and consumer expectations. The main research thesis is that the tourism destination Bulgaria can offer an innovative tourist product, using the opportunities of the experience economy when utilizing the available tourist resources for the development of specialized forms of tourism. The current paper aims to explore the strategic possibilities for tourism destination Bulgaria's development through the experience economy. The following tasks are solved to achieve the goal: a theoretical analysis of the experience economy and the management of tourism destinations is carried out, the resources for the development of specialized forms are analyzed, an empirical study of the possibilities for integrating the concept of the experience economy into the product of tourism destination Bulgaria is carried out. As a result of the research, opportunities and guidelines for the development of tourism destination Bulgaria through the experience economy have been outlined.

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  READINESS OF ECONOMICS STUDENTS FROM HIGHER SCHOOLS IN THE NORTH CENTRAL PLANNING REGION FOR REALIZATION ON THE LABOUR MARKET UNDER THE CONDITIONS OF DIGITAL TRANSFORMATION

  The implementation of new technologies in economic activity is a question of present interest, given that it leads to transformation of existing business mo¬dels. This, in turn, changes the required personnel training. The aim of the present paper is to study the degree of readiness of economics students for professional realization under the ... The implementation of new technologies in economic activity is a question of present interest, given that it leads to transformation of existing business mo¬dels. This, in turn, changes the required personnel training. The aim of the present paper is to study the degree of readiness of economics students for professional realization under the conditions of digital transformation and to identify the main challenges and priorities as a basis for improving their preparation. In relation to this the following research objectives are set: to examine the main characteristics of digital transformation and some good practices in this regard while focusing on higher education; to analyse some documents regarding the development of higher schools in the NC planning region; to study the opinion of economics students about the quality of the training they have acquired in regard to the new requirements of the labour market; to derive guidelines for improving the degree of employment readiness of future economists. The main research thesis is that students have a certain employment readiness in the digitalising economy, but their knowledge and skills are rapidly becoming outdated or insufficient, which necessitates continuous training, and higher education institutions should serve these needs. The results of the research show that economics students in the NC planning region have the potential for employment under the conditions of digital transformation. However, some guidelines for improving their qualification have been derived, on the basis of self-assessment of their competences.