"Scientific research" Almanac

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  THE DIGITAL TRANSFORMATION OF THE HUMAN RESOURCES MANAGEMENT IN BULGARIAN FINANCIAL ENTERPRISES

  Digitalization affects every sphere of economic life. In financial enterprises, it is transforming human resources management. The purpose of the research is to study the degree of digital transformation of the human resources management in Bulgarian financial enterprises and to highlight the main benefits for them, as well as the obstacles they ... Digitalization affects every sphere of economic life. In financial enterprises, it is transforming human resources management. The purpose of the research is to study the degree of digital transformation of the human resources management in Bulgarian financial enterprises and to highlight the main benefits for them, as well as the obstacles they face in this process. Three main tasks are to be performed: building a theoretical framework of the research; empirical study of the degree and aspects of digital transformation in the human resources management of Bulgarian financial enterprises; systematization of the main problems and advantages of digital transformation in the human resources management of financial enterprises. The thesis is formulated as follows: digital transformation in financial enterprises is a vector process, with a systemic nature, which finds empirical evidence in the human resources management in an environment of an adapting regulatory framework, pandemic challenges, investment requirements and expectations for improved competitiveness and efficiency. The problem area of the study is human resource management policies and practices in Bulgarian financial enterprises, and the subject is the impact of digitalization on human resource management policies and practices in Bulgarian financial enterprises (banks, insurers and insurers). The research methodology is a questionnaire survey with 54 questions. Digitization has stimulated the introduction of teleworking, which in FP has been further accelerated by the Covid-19 pandemic.

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  DIGITAL ECOSYSTEM OF A TOURIST DESTINATION

  Digital transformation is a modern phenomenon that is affecting many areas of the economy, including tourism. The development of a digital ecosystem (DE), which integrates diverse participants that collaborate to achieve the same goal via a common digital platform, is a critical stage in the digitization process. DE is an important step in the ... Digital transformation is a modern phenomenon that is affecting many areas of the economy, including tourism. The development of a digital ecosystem (DE), which integrates diverse participants that collaborate to achieve the same goal via a common digital platform, is a critical stage in the digitization process. DE is an important step in the digitalization and transformation of tourist destinations (TD) into smart destinations. The aim of the current study is to examine the present status of digitalization of business organizations in TD Veliko Tarnovo and to describe the opportunities for DE development. To achieve the goal, the following tasks must be completed: The ICTs supporting digitization in the tourism sector are identified, the concept of "digital ecosystem," as well as their key characteristics, are defined, the current state of digital transformation in TD Veliko Tarnovo is analysed, the participants in TD's DE, as well as the benefits, new opportunities, and risks for them are identified. The main research thesis is that TD's DE provides an environment and tools for combining many resources from various participants in order to build innovative services for clients. As a result of our research, we have concluded that there is a lack of information about the possibilities of DE among the tourist organizations in TD Veliko Tarnovo, as well as a lack of technical and technological readiness to participate in it. To fill this gap, they must first become acquainted with the benefits of DE, their position in it, and the risks associated with such a digital platform.

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  DEVELOPMENT OF TOURISM DESTINATION BULGARIA THROUGH THE EXPERIENCE ECONOMY

  Based on creativity, technology and innovation, the experience economy finds wide application in creating new experiences for users of tourism services. Experience-enhanced specialized forms of tourism have the potential to meet the specific interests and needs of tourists, adding additional value for them. Questions about tourism development ... Based on creativity, technology and innovation, the experience economy finds wide application in creating new experiences for users of tourism services. Experience-enhanced specialized forms of tourism have the potential to meet the specific interests and needs of tourists, adding additional value for them. Questions about tourism development through the economy of experiences are particularly relevant given the need to adapt destination Bulgaria to the new economic reality and consumer expectations. The main research thesis is that the tourism destination Bulgaria can offer an innovative tourist product, using the opportunities of the experience economy when utilizing the available tourist resources for the development of specialized forms of tourism. The current paper aims to explore the strategic possibilities for tourism destination Bulgaria's development through the experience economy. The following tasks are solved to achieve the goal: a theoretical analysis of the experience economy and the management of tourism destinations is carried out, the resources for the development of specialized forms are analyzed, an empirical study of the possibilities for integrating the concept of the experience economy into the product of tourism destination Bulgaria is carried out. As a result of the research, opportunities and guidelines for the development of tourism destination Bulgaria through the experience economy have been outlined.