"Scientific research" Almanac

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  RESEARCH THE IMPACT OF GERMAN DIRECT INVESTMENT AT THE REGIONAL LEVEL (AURUBIS BULGARIA CASE)

  Today, the effective functioning of the Bulgarian economy is unthinkable without foreign investments. The inflow of investments in our country from other countries, incl. of direct investments, is growing, especially after 2007. Their origin is diverse, but the leading place among foreign investors in Bulgaria is occupied by the Federal Republic ... Today, the effective functioning of the Bulgarian economy is unthinkable without foreign investments. The inflow of investments in our country from other countries, incl. of direct investments, is growing, especially after 2007. Their origin is diverse, but the leading place among foreign investors in Bulgaria is occupied by the Federal Republic of Germany. The volume of direct German investments in our country is constantly increasing, they are in various branches and industries, located in almost all regions of the country, and the majority of them are “green” investments. The largest direct German investment in our country – “Aurubis Bulgaria”, is focused in an export-oriented branch (metallurgy) that is key to the development of the national economy. The purpose of the present study is to identify and evaluate the main areas of influence exerted at the regional level by direct German investments, following the example of “Aurubis Bulgaria”. The object of the research is the realized German investment in “Aurubis Bulgaria”, and the subject – the influence it has at the regional level (the region of the Sredna gora region, covering the municipalities of Chavdar, Anton, Chelopech, Zlatitsa, Pirdop, Koprivshtitsa and Mirkovo). The results of the research confirmed the main research thesis that the activity of the German company has a multi-directional impact on life in the municipalities of the Sredna Gora Region and their development – an impact on the development of local business, competition, regional infrastructure, employment, income and the level of unemployment, municipal revenues, internal migration, the environment environment, social life, etc.

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  DIGITAL ECOSYSTEM OF A TOURIST DESTINATION

  Digital transformation is a modern phenomenon that is affecting many areas of the economy, including tourism. The development of a digital ecosystem (DE), which integrates diverse participants that collaborate to achieve the same goal via a common digital platform, is a critical stage in the digitization process. DE is an important step in the ... Digital transformation is a modern phenomenon that is affecting many areas of the economy, including tourism. The development of a digital ecosystem (DE), which integrates diverse participants that collaborate to achieve the same goal via a common digital platform, is a critical stage in the digitization process. DE is an important step in the digitalization and transformation of tourist destinations (TD) into smart destinations. The aim of the current study is to examine the present status of digitalization of business organizations in TD Veliko Tarnovo and to describe the opportunities for DE development. To achieve the goal, the following tasks must be completed: The ICTs supporting digitization in the tourism sector are identified, the concept of "digital ecosystem," as well as their key characteristics, are defined, the current state of digital transformation in TD Veliko Tarnovo is analysed, the participants in TD's DE, as well as the benefits, new opportunities, and risks for them are identified. The main research thesis is that TD's DE provides an environment and tools for combining many resources from various participants in order to build innovative services for clients. As a result of our research, we have concluded that there is a lack of information about the possibilities of DE among the tourist organizations in TD Veliko Tarnovo, as well as a lack of technical and technological readiness to participate in it. To fill this gap, they must first become acquainted with the benefits of DE, their position in it, and the risks associated with such a digital platform.

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  READINESS OF ECONOMICS STUDENTS FROM HIGHER SCHOOLS IN THE NORTH CENTRAL PLANNING REGION FOR REALIZATION ON THE LABOUR MARKET UNDER THE CONDITIONS OF DIGITAL TRANSFORMATION

  The implementation of new technologies in economic activity is a question of present interest, given that it leads to transformation of existing business mo¬dels. This, in turn, changes the required personnel training. The aim of the present paper is to study the degree of readiness of economics students for professional realization under the ... The implementation of new technologies in economic activity is a question of present interest, given that it leads to transformation of existing business mo¬dels. This, in turn, changes the required personnel training. The aim of the present paper is to study the degree of readiness of economics students for professional realization under the conditions of digital transformation and to identify the main challenges and priorities as a basis for improving their preparation. In relation to this the following research objectives are set: to examine the main characteristics of digital transformation and some good practices in this regard while focusing on higher education; to analyse some documents regarding the development of higher schools in the NC planning region; to study the opinion of economics students about the quality of the training they have acquired in regard to the new requirements of the labour market; to derive guidelines for improving the degree of employment readiness of future economists. The main research thesis is that students have a certain employment readiness in the digitalising economy, but their knowledge and skills are rapidly becoming outdated or insufficient, which necessitates continuous training, and higher education institutions should serve these needs. The results of the research show that economics students in the NC planning region have the potential for employment under the conditions of digital transformation. However, some guidelines for improving their qualification have been derived, on the basis of self-assessment of their competences.