• Icon to change language to english
  • Icon to change language to english

DIGITAL ECOSYSTEM OF A TOURIST DESTINATION

Authors

Keywords
digital transformation, tourist destination, digital ecosystem, digital ecosystem of a tourist destination

Summary
Digital transformation is a modern phenomenon that is affecting many areas of the economy, including tourism. The development of a digital ecosystem (DE), which integrates diverse participants that collaborate to achieve the same goal via a common digital platform, is a critical stage in the digitization process. DE is an important step in the digitalization and transformation of tourist destinations (TD) into smart destinations.

The aim of the current study is to examine the present status of digitalization of business organizations in TD Veliko Tarnovo and to describe the opportunities for DE development.

To achieve the goal, the following tasks must be completed: The ICTs supporting digitization in the tourism sector are identified, the concept of "digital ecosystem," as well as their key characteristics, are defined, the current state of digital transformation in TD Veliko Tarnovo is analysed, the participants in TD's DE, as well as the benefits, new opportunities, and risks for them are identified.

The main research thesis is that TD's DE provides an environment and tools for combining many resources from various participants in order to build innovative services for clients.

As a result of our research, we have concluded that there is a lack of information about the possibilities of DE among the tourist organizations in TD Veliko Tarnovo, as well as a lack of technical and technological readiness to participate in it. To fill this gap, they must first become acquainted with the benefits of DE, their position in it, and the risks associated with such a digital platform.

JEL: L83, L86, O18
Pages: 1
Price: 3 Points

More titles

  • RESEARCH THE IMPACT OF GERMAN DIRECT INVESTMENT AT THE REGIONAL LEVEL (AURUBIS BULGARIA CASE)

    Today, the effective functioning of the Bulgarian economy is unthinkable without foreign investments. The inflow of investments in our country from other countries, incl. of direct investments, is growing, especially after 2007. Their origin is diverse, but the leading place among foreign investors in Bulgaria is occupied by the Federal Republic ...

  • WASTE MANAGEMENT IN BULGARIA AND THE EUROPEAN UNION – COMPARATIVE ANALYSIS

    In the conditions of limited natural resources and adverse impacts on the climate as a result of production activity and consumption, it is becoming increasingly imperative to limit the use of non-renewable resources and the generation of waste. The circular economy is a model of production and consumption aimed at extending the life cycle of ...

  • READINESS OF ECONOMICS STUDENTS FROM HIGHER SCHOOLS IN THE NORTH CENTRAL PLANNING REGION FOR REALIZATION ON THE LABOUR MARKET UNDER THE CONDITIONS OF DIGITAL TRANSFORMATION

    The implementation of new technologies in economic activity is a question of present interest, given that it leads to transformation of existing business mo¬dels. This, in turn, changes the required personnel training. The aim of the present paper is to study the degree of readiness of economics students for professional realization under the ...