"Scientific research" Almanac

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  RESEARCH THE IMPACT OF GERMAN DIRECT INVESTMENT AT THE REGIONAL LEVEL (AURUBIS BULGARIA CASE)

  Today, the effective functioning of the Bulgarian economy is unthinkable without foreign investments. The inflow of investments in our country from other countries, incl. of direct investments, is growing, especially after 2007. Their origin is diverse, but the leading place among foreign investors in Bulgaria is occupied by the Federal Republic ... Today, the effective functioning of the Bulgarian economy is unthinkable without foreign investments. The inflow of investments in our country from other countries, incl. of direct investments, is growing, especially after 2007. Their origin is diverse, but the leading place among foreign investors in Bulgaria is occupied by the Federal Republic of Germany. The volume of direct German investments in our country is constantly increasing, they are in various branches and industries, located in almost all regions of the country, and the majority of them are “green” investments. The largest direct German investment in our country – “Aurubis Bulgaria”, is focused in an export-oriented branch (metallurgy) that is key to the development of the national economy. The purpose of the present study is to identify and evaluate the main areas of influence exerted at the regional level by direct German investments, following the example of “Aurubis Bulgaria”. The object of the research is the realized German investment in “Aurubis Bulgaria”, and the subject – the influence it has at the regional level (the region of the Sredna gora region, covering the municipalities of Chavdar, Anton, Chelopech, Zlatitsa, Pirdop, Koprivshtitsa and Mirkovo). The results of the research confirmed the main research thesis that the activity of the German company has a multi-directional impact on life in the municipalities of the Sredna Gora Region and their development – an impact on the development of local business, competition, regional infrastructure, employment, income and the level of unemployment, municipal revenues, internal migration, the environment environment, social life, etc.

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  STRATEGIC ASPECTS OF THE ELECTRONIC ADMINISTRATIVE SERVICE IN THE MUNICIPALITIES IN BULGARIA

  Digital transformation is a particularly relevant research topic due to the serious differences between individual countries – from the analysis of large data¬bases of information in leading countries to those significantly lagging behind in the process. The goal of this study is to formulate solutions for improving and acce¬lerating the digital ... Digital transformation is a particularly relevant research topic due to the serious differences between individual countries – from the analysis of large data¬bases of information in leading countries to those significantly lagging behind in the process. The goal of this study is to formulate solutions for improving and acce¬lerating the digital transformation of municipal administrations by providing strategic recommendations for optimizing their electronic administrative services. To achieve the goal, the following tasks have been assigned: 1) an assessment of the digital transformation in the European Union; 2) an examination of Bulgaria's strategic and regulatory framework for digital transformation; 3) a map of the current state of the electronic administrative services in the municipalities in Bulgaria; 4) an outline of challenges and guidelines for improving the electronic administrative services in the municipalities in Bulgaria. The article argues that in order to overcome the challenges of digitization in the municipal administrations in Bulgaria, it is necessary to optimize the processes in them. The conclusions and generalizations are based on a two-stage study conducted in the period May–September 2022 and on the basis of various scientific research methods: content analysis, critical analysis of documents, induction, and deduction. As a result of the conducted research, Bulgaria's progress in relation to electronic administrative services in municipalities has been reported, external and internal barriers have been identified, and guidelines for improving and accelerating the digital transition of municipal administrations have been systematized.

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  DEVELOPMENT OF TOURISM DESTINATION BULGARIA THROUGH THE EXPERIENCE ECONOMY

  Based on creativity, technology and innovation, the experience economy finds wide application in creating new experiences for users of tourism services. Experience-enhanced specialized forms of tourism have the potential to meet the specific interests and needs of tourists, adding additional value for them. Questions about tourism development ... Based on creativity, technology and innovation, the experience economy finds wide application in creating new experiences for users of tourism services. Experience-enhanced specialized forms of tourism have the potential to meet the specific interests and needs of tourists, adding additional value for them. Questions about tourism development through the economy of experiences are particularly relevant given the need to adapt destination Bulgaria to the new economic reality and consumer expectations. The main research thesis is that the tourism destination Bulgaria can offer an innovative tourist product, using the opportunities of the experience economy when utilizing the available tourist resources for the development of specialized forms of tourism. The current paper aims to explore the strategic possibilities for tourism destination Bulgaria's development through the experience economy. The following tasks are solved to achieve the goal: a theoretical analysis of the experience economy and the management of tourism destinations is carried out, the resources for the development of specialized forms are analyzed, an empirical study of the possibilities for integrating the concept of the experience economy into the product of tourism destination Bulgaria is carried out. As a result of the research, opportunities and guidelines for the development of tourism destination Bulgaria through the experience economy have been outlined.