"Scientific research" Almanac

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  STRATEGIC DECISIONS FOR MARKETING NETWORKS FORMATION ON THE TOURISM MARKET

  The modern market characteristics drive tourism organizations in Bulgaria to build marketing networks partnerships – a process, which needs science-based procedures. The study advocates the idea that the modern state of marketing networks on the tourism market in Bulgaria enables the development of optional strategic decisions when building them. ... The modern market characteristics drive tourism organizations in Bulgaria to build marketing networks partnerships – a process, which needs science-based procedures. The study advocates the idea that the modern state of marketing networks on the tourism market in Bulgaria enables the development of optional strategic decisions when building them. It is exactly the turning of such decisions into procedures that is the main objective of the study, which is realized through the implementation of tasks related to the logic of integration processes on the market, the concepts of marketing networks, SWOT-analysis of the market, the specifics of the Bulgarian tourism marketing networks, the role of the electronic exchange and of social networking, etc. The main outcomes of the study are the established analytical database of the state of tourism marketing networks in Bulgaria and the proposed strategic marketing decisions in the form of optional procedures for building such networks, applicable to business practices in the tourism sector in Bulgaria.

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  MARKETING ANALYSIS OF THE “TEENAGERS SHOPPING ONLINE” MARKET SEGMENT

  This study attempts to summarize theoretically and explain practically the underlying factors that influence consumer behaviour of teenagers as a market segment. The specific objectives set for consideration are: drawing the consumer characteristics of teenagers; outlining the factors that influence their consumer behaviour; analyzing their online ... This study attempts to summarize theoretically and explain practically the underlying factors that influence consumer behaviour of teenagers as a market segment. The specific objectives set for consideration are: drawing the consumer characteristics of teenagers; outlining the factors that influence their consumer behaviour; analyzing their online purchases and tracking their dynamics; studying the teenagers’ consumer attitudes to the online products offered. The authors argue that there are prerequisites to consider teenagers as having different consumer behaviour compared to other consumers shopping on-line. The conclusions support marketers and managers of organizations offering online products in the selection of appropriate means to attract young people and increase their online shopping. The specific proposals include different trends from improving the attractiveness, functionality and dynamics of online shopping sites to the speed of delivery and uncompromising quality of products/services.

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  STUDY OF BUSINESS PROCESS MANAGEMENT SYSTEMS APPLICATION IN ORGANIZATIONS’ ACTIVITIES

  Various processes occur in every business organization creating outputs, which are consequently offered to customers as an end product or service. Customers, outputs and processes are constantly linked elements, and also a part of the whole policy of effective business financial management. Their capability to ensure expected outputs depends on ... Various processes occur in every business organization creating outputs, which are consequently offered to customers as an end product or service. Customers, outputs and processes are constantly linked elements, and also a part of the whole policy of effective business financial management. Their capability to ensure expected outputs depends on how well the processes of the company are designed or managed. The goal of the authors of this study is to explore the nature, state and problems, related to business process management systems. The idea advocated is that BPM systems are an inseparable part of any organization’s corporate information system. The tasks of the study are related to characterization of the nature of the process-oriented approach in business, description of the life cycle of BPM systems and the standards of their management, as well as investigation of the practical usage of BPM systems in Bulgarian organizations. In order to achieve the goals the authors reviewed a large number of literature sources and conducted a survey in 20 Bulgarian companies of different size and scope of activities.